News & Comment
US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC
December 20, 2011, by mobiThinking
According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also... Read More
Content theft: how mobiThinking dealt with a site that reprinted scores of original articles without permission
December 19, 2011, by mobiThinking
Recently mobiThinking discovered that a mobile and internet marketing consulting company in North Carolina, USA, had been reposting original content from mobiThinking.com on its own Website without permission. There were at least 70 original mobiThinking articles reposted in their entirety, including the most popular content and in-depth content such as the mobile stats compendium, guide to ad networks, guide to mobile awards etc... Read More
mobiThinking guide to mobile agencies: Pontomobi
December 12, 2011, by mobiThinking
• Next agency profile: Golden Gekko • All profiled agencies: Guide home Pontomobi: in brief Type of agency: full service mobile agency. Founded: October 2007... Read More
mobiThinking guide to mobile agencies: Mobiento
December 7, 2011, by mobiThinking
• Next agency profile: Mobile Dreams Factory • All profiled agencies: Guide home Mobiento: in brief Type of agency: Full service mobile agency. Founded: 2001. Acquisitions: N/A. Main offices: Stockholm, Sweden (HQ); New York, USA; Oslo, Norway; Copenhagen, Denmark... Read More
mobiThinking guide to mobile agencies: Golden Gekko
December 6, 2011, by mobiThinking
• Next agency profile: Mobiento • All profiled agencies: Guide home Golden Gekko: in brief Type of agency: Developer of mobile: Web; apps; content; games and services. Founded: 2005. Acquisitions: N/A... Read More
