News & Comment
Winners of the Effective Mobile Marketing Awards (EMMAs) 2011, with videos and case studies
November 20, 2011, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine. • Deadline for entries: September, each year. • Entry fee: free (though originally there was a fee)... Read More
Video: What marketers need to know about mobile in China. Jia Zheng, AKQA
November 15, 2011, by mobiThinking
In this interview Jia Zheng, associate strategist, AKQA answers the following questions: 0:15 Tell us about your research into mobile use in China and the US? 0:45 What challenges and opportunities do mobile marketers face in China? 2:05 What characteristics make the Chinese mobile market unique? 2:95 How do Chinese people use mobile phones differently to westerners?... Read More
Video: US warehouse chain fosters member loyalty with mobile; shares tips on mobile retail. Matt Martin, Sams Club
November 15, 2011, by mobiThinking
Members pay a fee to shop at Sam’s Club’s 600 warehouse stores. Introduced in 2010, and used by a million members, mobile is intended to be the bridge between the store experience and the Web experience. In this interview Matt Martin, senior manager, mobile strategy and emerging media, Sam’s Club, answers the following questions: 0:12 What is Sam’s Club?... Read More
Video: Using mobile to tap into millions of Live Nation concert-goers. Russell Wallach, Live Nation Network
November 15, 2011, by mobiThinking
Live Nation is riding the mobile wave; each month it sees over 8 million music lovers visit its mobile sites, while the app delivers US $10s of millions in m-commerce revenues. At Live Nation shows mobile provides a whole host of opportunities for fans and sponsors alike. Fans can purchase snacks and beverages via mobile and can opt in to receive discounts for concessions. Text-led promotions give fans the chance to win a meeting with the band backstage or vote for what the encore should be, even to chat with the band via instant messenger... Read More
Video: The Weather Channels guide to targeted mobile advertising. Scott Jensen, Weather Channel
November 15, 2011, by mobiThinking
With 33 million unique monthly users on Weather.mobi and 20 million app downloads on both Android and iPhone, The Weather Channel is one of the top mobile destinations in the US and, increasingly, worldwide as it expands abroad. The need to monetize its vast mobile readership has propelled it into developing a highly innovative mobile ad business, developing custom campaigns for top advertisers... Read More
