News & Comment
The false economy of vanity apps and the people who are growing fat by not telling their clients the truth
December 12, 2010, by mobiThinking
This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better. mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”... Read More
Winners of the Effective Mobile Marketing Awards (EMMAs) 2010
December 8, 2010, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The 2011 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine (UK) • Deadline for entries: September 24, 2010... Read More
mobiThinking guide to mobile agencies: 2ergo
December 3, 2010, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home 2ergo: in brief Type of agency: full service. Founded: 1999. Acquisitions:... Read More
Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?
November 25, 2010, by mobiThinking
The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris... Read More
Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos
November 18, 2010, by mobiThinking
Update (November 2011): The 2011 winners of the MMA Global Awards are here. Congratulations to the MMA Awards Winners. We have added links and embedded video (in many cases, the submission to the judges) for many of the winning campaigns. Thanks to all winners and finalists who have sent in a link to their case studies and videos. If we do not have a link (or the best link) to your case study, site, app or video, please email details to: editor(at)mobiThinking.com... Read More
