News & Comment
All about the design – top tips for designing mobile sites and apps from the professionals
September 10, 2010, by mobiThinking
As mobile devices become increasingly capable and the mobile audience becomes increasingly sophisticated, companies are stretching the bounds of possibility when it comes to mobile sites, native applications and Web apps. It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. It is essential to know not only who will be using it, but how and where they will be using it. This is the fifth in our series of six app-related articles. See also:... Read More
Mobile apps: native vs. web apps – what are the pros and cons?
September 8, 2010, by mobiThinking
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do... Read More
Mobile Marketing Forum Europe (October 5-6, 2010, London): special offer for mobiThinking readers
September 2, 2010, by mobiThinking
The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in London. This year’s European event boasts an impressive roster of speakers, including some of the biggest brands and the most-respected minds in mobile marketing. There’s also a brand-new Mobile Experience Lab, where delegates can hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands. Speakers and topics include:... Read More
mobileSQUARED Roadshow: Europe (September 29, 2010, London, UK) special offer for readers
August 25, 2010, by mobiThinking
The mobileSQUARED Roadshow: Europe is an innovative one-day event covering the essential aspects of connecting with mobile consumers – relevant for brands, agencies, content providers, and mobile companies alike. The event brings together exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, in a dynamic and interactive programme. It’s about how to harness the one media device that connects to millions, and is always on and always in view... Read More
Why doesnt the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts
August 24, 2010, by mobiThinking
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?... Read More
