News & Comment
Mobile Financial Services Summit (May 25-26, 2010, Singapore): special offer for mobiThinking readers
April 27, 2010, by mobiThinking
The Mobile Financial Services Summit (MFS) brings together a who's who of banks, mobile operators, handset manufacturers and payment providers to share best practices and a wealth of case studies on m-banking, m-wallets and m-ticketing. The conference tackles MFS from all angles including m-banking, m-payment, m-commerce and mobile remittance (i.e. the sending of money to someone at a distance) as well as how mobile can help cure global issues such as banking the unbanked... Read More
MobileSquared Roadshow Asia (5-6 May 2010, Singapore): special offer for mobiThinking readers
April 26, 2010, by mobiThinking
423 million consumers in Asia will be browsing the mobile Internet by the end of 2010... Read More
Why Asia will (continue to) dominate the mobile Web – from now on, it’s not just about Japan
April 16, 2010, by mobiThinking
There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands... Read More
Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble
April 9, 2010, by mobiThinking
Marco Gavin leads P&G’s mobile marketing innovation across Asia Pacific and is responsible for making mobile a strategic part of the media mix for P&G's brands. He is also on the Mobile Marketing Association (MMA) APAC board of directors. P&G and other global brands will be sharing their mobile experiences at the Mobile Marketing Forum Asia, in Singapore, on April 14-15, 2010 (mobiThinking readers get discount for this event)... Read More
The insiders guide to mobile Web marketing in Japan
April 7, 2010, by mobiThinking
Christopher Billich spent five years as head of research at Infinita in Japan, analyzing mobile Internet and marketing for a who's who of international clients eager to emulate Japanese success stories back home. This is Billich's guide to Japan, the World's most sophisticated mobile market, giving a glimpse of what mobile Web, marketing and services will look like in the future in those less-developed markets the rest of us call home... Read More
