News & Comment
Mobile: it’s about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific
April 7, 2010, by mobiThinking
Barney Loehnis joined WPP's OgilvyOne from Isobar/Aegis. He is based in Hong Kong. Having walked 9,000kms across China, learning Chinese en route, he probably knows more about the world's largest mobile market, than your average agency mandarin. He is also on the Mobile Marketing Association (MMA) board of directors for the Asia Pacific (APAC) region. • Related content: Profile of Ogilvy & Mather... Read More
Mobile ad network Admoda doesn’t sell out
April 1, 2010, by mobiThinking
In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see: Admoda/Adultmoda Declines $25M of 3rd Round Investment... Read More
Mobile metrics reports from mobile ad networks: head 2 head
March 23, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Mobile Marketing Forum Asia (April 14-15, 2010, Singapore): special offer for mobiThinking readers
March 10, 2010, by mobiThinking
This year the Mobile Marketing Association has lined an impressive roster of speakers and a packed agenda for it's second annual Asian event... Read More
Carnival of the Mobilists #214 – the best of mobile blogging
March 8, 2010, by mobiThinking
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work... Read More
