News & Comment
The insiders guide to word of mouth marketing
August 19, 2009, by mobiThinking
Mobile is a gift to word of mouth (WoM) marketing. As an excellent channel for consumers to receive, disseminate and even create brand messages, mobile offers even more to marketers than the PC Internet. This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year. WoM marketing encompasses trendy, over-lapping marketing techniques such as:... Read More
Verizon Wireless opens up to the mobile developer community (for real)!
August 18, 2009, by Ronan_Mandel
Late last month, Verizon Wireless held an open developer conference down here in San Jose. The conference was notable, important, and relevant to you for a number of reasons... Read More
The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers
August 17, 2009, by mobiThinking
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers... Read More
Mobile marketing to teens: an Asian perspective from Ian Stewart, Friendster
August 13, 2009, by mobiThinking
More than 80 percent of teens in Asia have a cell-phone in their pocket, making mobile the ideal medium for brands to connect with young people. Korea, Japan, Singapore and Hong Kong are leading the way, but in much of Asia the cost of mobile data, and lack of sponsored services, shuts teens out of the mobile Web... Read More
Five-minute interview: Edward Kershaw, Vice President Mobile Media, EMEA, Nielsen Online
August 4, 2009, by mobiThinking
When he joined Vodafone in 2001 to head up the music business, you can almost hear Edward Kershaw’s former record industry colleagues saying ‘”Ringtones… hmm, sounds great”. Back then mobile media wasn’t much to write home about. In eight swift years, however, it’s become big business, with mobile Web and download sites providing a cornucopia of audio, video, games, news, information and utilities... Read More
