News & Comment
Do brands want better targeting than most mobile ad networks offer?
August 3, 2009, by mobiThinking
30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else... Read More
Upcoming conferences and events for mobile marketers diaries – August, September, October 2009 (including special offers)
July 31, 2009, by mobiThinking
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months... Read More
The insiders guide to planning and buying mobile media
July 29, 2009, by mobiThinking
The growing appetite among mainstream brands for mobile advertising, whether display or search, coupled with a bewildering array of portals, ad networks, search providers, app stores and publishers has spawned a new specialism – mobile media planning and buying. Large agencies such as WPP and Aegis are expanding their mobile media business, but the biggest success story is RingRing Media... Read More
Why recession is a great time to invest in mobile
July 27, 2009, by mobiThinking
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels... Read More
Google: app stores are not the future
July 22, 2009, by mobiThinking
Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications... Read More
