Cool .mobi site alert!
We don’t blog enough about great .mobi sites that we come across, so it’s probably about time we should.
http://sxsw.mobi is one that seems totally worthy of coverage. (South by Southwest is a series of media, film, and music festivals)
As the site itself says, SXSW.mobi is "South by Southwest’s new adventure in mobile content delivery". Being a Brit, I’m hoping the BBC gives it some coverage too.
The site itself is very easy to navigate, and stylistically consistent with the non-mobile site. (The only disappointment seems to be that the .mobi site is not promoted on the first page of the .com site, which is where it deserves to be!)
But what’s really notable is how the site designers have clearly thought about what you’d want to access on your mobile device, rather than trying to cram in all the non-mobile site’s content.
So, naturally, the focus is on breaking festival news, directories of other registrants (to find out who to meet up with), and – coolest of all – trailers of the movies (and clips of the bands) that are on at the festival.
Are you wondering why everyone is queuing outside a packed venue at the festival? Fire up your mobile, check out the trailer, and see what you’re missing. Genius.
If you’re going to the festival, have fun. And don’t forget to give the site a try when you’re there.
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