The five UK mobile networks – 3, O2, Orange, T-Mobile and Vodafone UK have appointed the Internet Advertising Bureau (IAB) as the official trade body for mobile advertising. They have formed a Mobile Steering Group to oversee and advise on strategy to educate advertisers and agencies.
The press release tells of good things to come: “Launched in 1997, the IAB has long-extolled the virtues of online advertising to the marketing community, and – with significant funding from all five UK operators – will now build upon the work they have already done in the mobile arena to formally extend their offering with a series of initiatives over the next 12 months and beyond. With plans to hire a senior mobile manager in October, the IAB aims to grow the medium via dedicated events, educational publications and research essential to its development.”
We mobiThinkers look forward to welcoming the new mobile chief and working together to grow the mobile web.
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