Stats
Why Japan is the king of mobile: the stats and facts
March 25, 2010, by mobiThinking
Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere. • There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated. • The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead)... Read More
Mobile metrics reports from mobile ad networks: head 2 head
March 23, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Mobile social networking – the statistics are compelling
March 11, 2010, by mobiThinking
Here are some fascinating facts and figures on mobile social networks. In summary: • Mobile users spend more time (lots more) on social networking sites than PC users. • In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo. • Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10... Read More
Carnival of the Mobilists #214 – the best of mobile blogging
March 8, 2010, by mobiThinking
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work... Read More
Conferences and awards for mobile marketers diaries – Winter 2009 (including offers)
November 4, 2009, by mobiThinking
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world... Read More
