Here are some fascinating facts and figures on mobile social networks. In summary:
• Mobile users spend more time (lots more) on social networking sites than PC users.
• In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo.
• Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10.
Conclusion: marketers need to take mobile social networking seriously. If you want to learn more, check out this guide, brimming with tips from leading experts:
• The insider’s guide to mobile social networking: the 10 Ps..
If you need more stats on all things mobile, please see:
• Compendium of global mobile stats
Here come the statistics…
You will note that the UK figures are more precise and more in-depth than the US statistics i.e. they give unique users, rather than target audience. The UK figures come through a ground-breaking initiative called Mobile Media Metrics, where the GSMA and ComScore take data on mobile phone usage direct from the UK operators. See this briefing from the GSMA/ComScore, January 2010 for more details.
Table 1: Mobile users are much more active on social networks than PC users.
| Minutes spent on social networking per day accessed by mobile device or desktop | ||
| Social Network | Mobile Internet | PC Internet |
| 45.2 | 32.4 | |
| Bebo (AOL) | 39.6 | 22 |
| MySpace | 8.2 | 7.5 |
| 19.6 | 7.2 | |
| Source: GSMA/ComScore, January 2010 |
via: mobiThinking | |
Table 2: Facebook is the most popular mobile destination in the UK. It also eclipses Google (the number 2 mobile destination) when it comes to pages viewed and total minutes spent online.
| Top 10 UK Mobile Internet Sites January ComScore/GSMA Mobile Media Metrics, January 2010 |
|||||
| Total Unique Visitors (million) | Total Pages Viewed (million) | Total Minutes (million) | |||
| 6.3 | 4,049 | 3,077 | |||
| 1,367 | 728 | ||||
| Vodafone | 3.9 | Orange | 264 | Microsoft | 220 |
| Orange | 3.6 | Apple | 230 | BBC | 150 |
| Telefonica/02 | 3.5 | AOL including Bebo | 197 | Orange | 147 |
| Yahoo! | 2.5 | Vodafone | 149 | Apple | 140 |
| BBC | 2.4 | Microsoft | 139 | AOL including Bebo | 127 |
| Apple | 2 | BBC | 137 | Vodafone | 100 |
| Microsoft | 2 | eBay | 128 | Yahoo! | 68 |
| Nokia | 1.4 | Yahoo! | 111 | Flirtomatic | 66 |
| Source: ComScore/GSM, January 2010 | via: mobiThinking | ||||
Table 3: Two, possibly three of the top 10 mobile destinations in the US are social networks – Facebook, MySpace and, maybe, AOL/Bebo.
| Most popular mobile destinations in the US (in millions) ComScore, January 2010 |
|
| Brand | Target Audience |
| Total Audience: 13+ yrs old | 234 |
| 42 | |
| Yahoo! | 38 |
| 29.3 | |
| MSN/Windows Live/Bing | 20.6 |
| AOL Media Network | 18.8 |
| The Weather Channel | 14.4 |
| MySpace | 14 |
| Operator portals | 13.6 |
| ESPN | 10.4 |
| CNN | 10.2 |
| Source: ComScore, January 2010 | via: mobiThinking |
Comment below or email editor (at) mobiThinking.com
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