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Do brands want better targeting than most mobile ad networks offer?

30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else...

Upcoming conferences and events for mobile marketers diaries – August, September, October 2009 (including special offers)

From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months...

Why recession is a great time to invest in mobile

With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels...

Upcoming conferences and events for mobile marketers diaries – summer and autumn 2009 (including special offers)

From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months...

Recession what recession? 10 mobile events for June 2009

If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month...

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