Stats
2011 handset and smartphone sales statistics worldwide: the big picture
February 10, 2012, by mobiThinking
There were almost half a billion smartphones shipped globally in 2011, according to IDC, Strategy Analytics and Canalys (Gartner’s stats are still to come). But this is just a small part of mobile phone picture... Read More
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends
July 7, 2011, by mobiThinking
Please find the new and improved Big compendium of mobile statistics here: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Please change your bookmark. Sorry for any inconvenience... Read More
Mobile advertising stats: Asia will dominate mobile ad spend 2011-2015, but N. America and W. Europe are catching up – Gartner
June 22, 2011, by mobiThinking
Of the $3.3 billion that will be spent globally on mobile ads this year, almost half (49.2 percent) of that will come from Asia, mostly from Japan and South Korea, according to Gartner. By 2015 global mobile ad spend will sky-rocket to $20.6 billion, of which Asia’s share will be one-third (33.6 percent), as North America and Western Europe start to eat into Asia’s lead... Read More
The false economy of vanity apps and the people who are growing fat by not telling their clients the truth
December 12, 2010, by mobiThinking
This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better. mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”... Read More
Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?
November 25, 2010, by mobiThinking
The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris... Read More
