Search Results for: touch screen
Carling Black Label Cup “Be the Coach” mobile campaign – innovative, inclusive and effective
March 6, 2012, by mobiThinking
You don’t have to be a sports fan to appreciate the genius of this ground-breaking campaign from Brandtone and Ogilvy South Africa. Carling Black Label, a beer from South African Breweries (SAB), used mobile voting to allow supporters to select the team and make live substitutions in a huge South African soccer game... Read More
Winners of the Effective Mobile Marketing Awards (EMMAs) 2011, with videos and case studies
November 20, 2011, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine. • Deadline for entries: September, each year. • Entry fee: free (though originally there was a fee)... Read More
What makes EMEA the worlds most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
October 3, 2011, by mobiThinking
In the third in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s EMEA managing director and chief marketing officer Paul Berney. • Also get the Asia Pacific perspective from Rohit Dadwal, MD Asia Pacific, MMA... Read More
The mobile city project – the blueprint of a truly mobilized city
August 4, 2011, by mobiThinking
In July 2011, the GSMA crowned Barcelona, Spain Mobile World Capital. Other than being a good place to host the annual GSMA conference, it isn’t immediately clear what makes Barcelona worthier of this title than other cities... Read More
The insiders guide to device detection: give your Website visitors the site they deserve
July 7, 2011, by mobiThinking
There are about 6,500 different models of mobile device (feature phones, smartphones, tablets etc) that are capable of accessing your Website. If you identify the handset used by each mobile visitor to your Website, you can optimize their experience accordingly. This not only makes your customer’s visit as pleasant as possible, it also allows you to make assumptions about the visitor based on what handset they use and target services, promotions and advertising according to the handset type and its abilities... Read More
