Search Results for: touch screen

Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble

Marco Gavin leads P&G’s mobile marketing innovation across Asia Pacific and is responsible for making mobile a strategic part of the media mix for P&G's brands. He is also on the Mobile Marketing Association (MMA) APAC board of directors. P&G and other global brands will be sharing their mobile experiences at the Mobile Marketing Forum Asia, in Singapore, on April 14-15, 2010 (mobiThinking readers get discount for this event)...

The insiders guide to mobile Web marketing in Japan

Christopher Billich spent five years as head of research at Infinita in Japan, analyzing mobile Internet and marketing for a who's who of international clients eager to emulate Japanese success stories back home. This is Billich's guide to Japan, the World's most sophisticated mobile market, giving a glimpse of what mobile Web, marketing and services will look like in the future in those less-developed markets the rest of us call home...

Location in iPhone Web Apps

One of the key limitations of developing Web applications for iPhone is that you are not allowed to access the hardware on the device via the Web browser. For example, you cannot access the camera on the iPhone; neither can you access the accelerometer. This seriously limits the kinds of applications you can develop on the iPhone. One notable exception, however, is the support for tracking the location of devices, through a combination of GPS, Wi-Fi, and cellular triangulation...

Programming Apple Push Notification Services

One of the key limitations of the iPhone is its constraint on running applications in the background. Because of this, applications cannot keep running in the background when the user switches to another application. So, applications that require a constant state of connectivity (such as social networking applications) will not be able to receive timely updates...

Crystal ball gazing (part 1): The MMA’s predictions for 2010

'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap. People who are allowed to make predictions for 2010: a) Analysts – it's their job. b) Industry associations – they should know what they're talking about. c) er… that's it...

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