Tag Archives: spam
Google Analytics, bots, and ghost traffic
May 23, 2018, by James Kielty
As we discovered in a 2016 DeviceAtlas Mobile Web Intelligence Report, up to 50% of all website traffic can be attributed to bots, dark traffic, spammy referrals and all sorts of ne’er-do-well actors. Removing these sources from your reporting suite not only gives you a more accurate picture of where genuine traffic is coming from,... Read More
