Tag Archives: spam

web-bot-traffic

Google Analytics, bots, and ghost traffic

As we discovered in a 2016 DeviceAtlas Mobile Web Intelligence Report, up to 50% of all website traffic can be attributed to bots, dark traffic, spammy referrals and all sorts of ne’er-do-well actors. Removing these sources from your reporting suite not only gives you a more accurate picture of where genuine traffic is coming from,...

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