Tag Archives: Best Practices
Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi
November 8, 2010, by mobiThinking
mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective... Read More
Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)
October 27, 2010, by mobiThinking
The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?... Read More
Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko
September 26, 2010, by mobiThinking
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights. Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”. • Also see this guide to mobile design with tips from the speakers at this event:... Read More
Charity and education: its all about targeting young people through their channel of choice – mobile
September 20, 2010, by mobiThinking
As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential... Read More
State of mobile in Latin America: the latest stats, research and trends
September 6, 2010, by mobiThinking
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest... Read More
