Tag Archives: Advertising

Mobile Social Networking Forum conference (London): discount for mobiThinking readers

mobiThinking readers will receive a 15 percent discount for the Mobile Social Networking Forum conference, at London’s Olympia Conference Centre, March 9 and 10, 2009...

Sender pays: the first taste of the future of mobile content.

Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off...

Great offer for mobiThinkings London readers: £100 off mobile-marketing training course.

mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm...

If Id had just five minutes with Hillary

“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was). We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve. Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts...

Stand and deliver – your case studies or

Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from. Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others." It’s always interesting to know who and what, but what’s really useful is how and why...

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