Tag Archives: Advertising
Mobile search: its all about info, utility and staying in touch
December 4, 2008, by mobiThinking
Mobile search is dominated by local information/utility and social networking/communications. Top 10 search terms provided by Yahoo and AOL – unfortunately Google couldn’t provide the same information – suggest that people use mobile search for more practical purposes than PC search. Celebrity and TV reality shows clearly aren’t as important to people on the move, as catching up with friends (MySpace, MocoSpace, Facebook), checking the weather or classifieds (Craigslist), what’s on at the cinema or getting directions (MapQuest)... Read More
A trio of great 5-minute interviews (BBC, Yahoo and Limbo); The Best and Worst of the Mobile Web; and the greatest links ever
December 1, 2008, by mobiThinking
mobiThinking is pretty pleased (even a bit smug, to be honest) to kick off our series of five-minute interviews with a trio of top mobi-marketing gurus. Yahoo, Limbo and the BBC are all serious players in the mobile space, but all come at it from different, very topical angles – broadcast, search and social networking (we put each into context below). But the true test of a thought-leader is when you drag them away from their company and their sector, just for five minutes... Read More
Inspiring stuff: The MMA award winners
November 21, 2008, by mobiThinking
mobiThinking has been devouring the MMA’s annual marketing guide. It’s big, but we highly recommend reading it. It’s chock-a-block with stats, facts, tips and optimism, but must-read stuff is at the back where you’ll find précis of all the mobile campaigns that won MMA’s global and regional awards. See our pick of the winners below. First, here are some bits of the report that caught our eye... Read More
Trick or Treat – where are Halloweens mobile marketing gems?
October 31, 2008, by mobiThinking
mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising campaign: click on trick to see something scary (like how much you are charged for data by your mobile operator); click on treat and you receive some free minutes... or data preferably; even more if you pass it onto a friend... Read More
Making the customer pay
October 28, 2008, by mobiThinking
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this: If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad... Read More
