Tag Archives: Advertising
Will mobile marketing come out of the credit crunch smelling of roses?
October 17, 2008, by mobiThinking
Recession is looming, but the mobile business plans to encourage brands to boost mobile marketing spend. Brands should be spending 5 percent of their marketing budget on mobile, according to AKQA head of mobile Dan Rosen. He said he’s working on initiatives within the Mobile Marketing Association aimed at promoting brand spending on the mobile channel... Read More
Mobile Traction: how BMW sells snow tires
September 18, 2008, by mobiThinking
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. Marc gives a tour of BMW’s highly personalized mobile campaign for snow tires that got a 30% conversion rate... Read More
New IAB Mobile Advertising Guide
August 1, 2008, by mobiThinking
The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current... Read More
MMA Mobile Advertising Guidelines
June 6, 2008, by mobiThinking
Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines... It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible. Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide... Read More
Ten Mistakes in Mobile Web Marketing
May 15, 2008, by claireog
The dotMobi marketing arm - mobiThinking has just launched a free eBook called Ten Mistakes in Mobile Web Marketing. Even though the title of the eBook is clearly aimed at marketeers it is worth a read for everyone. The ideas behind good mobile web sites are simple but the execution isn't always so easy. Many of us are still thinking of mobile web sites as small versions of their PC-counterparts. That's simply the wrong approach. This and other pitfalls in mobile web marketing have been reviewed to produce this new, free eBook - Ten Mistakes in Mobile Web Marketing... Read More
