mobiThinking
Latest Articles by mobiThinking
Video: Autotrader, lessons from a decade on the mobile Web. Amy Gale, Autotrader Mobile, talks to mobiThinking.
October 3, 2011, by mobiThinking
Autotrader is a publication for buying and selling used cars and motorbikes, originating in the UK. It has had a mobile Website since the early 2000s, but has seen tremendous growth since 2008 particularly. Autotrader Mobile becomes more popular every month, with 1.4 million unique users in August 2011, which breaks down to 60 percent via Autotrader.mobi and 40 percent via mobile apps. At any point there will be 350,000 cars and bikes for sale on Autotrader mobile... Read More
Video: Five top tips for a great mobile Website. Phillip Clement, Bemoko talks to mobiThinking
October 3, 2011, by mobiThinking
In this video Phillip Clement, sales and marketing director at UK-based mobile Web specialists Bemoko, gives his best practice tips for building a lean, mean and relevant mobile site: 0:05 Think real world 0:32 Optimize the site for all devices 1:00 Build your content for mobile 2:02 Make the content logical for mobile 2:54 Remember – mobile is different... Read More
Video: Why HTML5 changes everything. Dimitrios Kontarinis, VP of innovation, Velti talks to mobiThinking
October 3, 2011, by mobiThinking
In this interview Dimitrios Kontarinis, vice president of innovation, at Velti answers the following questions: 0:08 What impact will HTML5 have on mobile? 1:05 Is HTML5 the ‘golden bullet’ for delivering a web-like experience? 2:05 What about people with older handsets that don’t support HTML5? 3:02 Does HTML5 make detecting the visitor’s access device more or less important?... Read More
Video: Mobiles role in the advertising world. Russ Lidstone, Euro RSCG chats to mobiThinking
October 3, 2011, by mobiThinking
As chief executive officer of Euro RSCG London, Russ Lidstone is well positioned to give us the advertising world’s perspective on mobile. Euro RSCG is one of the largest marketing agency networks in the world with 233 offices in 75 countries. Russ Lidstone, CEO, Euro RSCG London answers the following questions in this interview:... Read More
Video: DeviceAtlas powers device detection on the Adfonic mobile ad network. Wes Biggs, Adfonic, and Eileen O’Sullivan, dotMobi
October 3, 2011, by mobiThinking
Adfonic uses dotMobi’s DeviceAtlas to detect what device each and every customer is using on its mobile ad network. This enables Adfonic to target relevant ads to thousands of different handsets each second. In this interview, Wes Biggs, co-founder and CTO, Adfonic and Eileen O'Sullivan, CFO and COO, dotMobi answer the following questions: 0.55 What’s happening in mobile advertising in Europe?... Read More
Video: Want to engage young people? Think mobile Web. Christian Louca, YOC talks to mobiThinking
October 3, 2011, by mobiThinking
Christian Louca, global managing director of mobile advertising network YOC Performance answers the following questions in this interview: 0:08 Why is it essential that brands have a mobile strategy? 0:38 Why is just doing an iPhone or Android app not a mobile strategy? 2:18 Why is a mobile site an essential part of a long-term mobile strategy? 2:53 Why should a Website identify mobile users?... Read More
Video: What is mobile government or m-government? Nick Jones, PM’s Office and COI talks to mobiThinking
October 3, 2011, by mobiThinking
Nick Jones, head of digital, UK Prime Minister's Office and Cabinet Office and director of interactive services, COI, answers the following questions in this interview: 0.04 What is mobile government or m-government? 0.18 Why is it important for the government to engage with citizens via mobile? 0.40 Why is mobile Web an important part of m-government?... Read More
Video: What is a mobile affiliate network? Vianney Settini, MobPartner talks to mobiThinking
October 3, 2011, by mobiThinking
Vianney Settini, CEO and co-founder, MobPartner answers the following questions in this interview: 0:07 What is the difference between a mobile affiliate network and a mobile ad network? 0:34 What are the advantages and disadvantages of mobile affiliate and ad networks? 1:27 What type of company advertises on a mobile affiliate network? 2:54 Can publishers choose the advertising campaign on their site?... Read More
Compelling content: tips for making useful, sticky mobile Web sites and apps (part 1)
September 6, 2011, by mobiThinking
Everyone wants to make their mobile site/app more relevant and useful. This helps to build traffic, increase time on site, improve search engine rankings, convert site visitors into actual sales, attract more advertisers et cetera. Providing excellent, accurate and oft-updated content that is relevant for your mobile customer is a major part of the mix... Read More
So many ad-funded apps, so few ad dollars to support them
September 1, 2011, by mobiThinking
Flurry, a mobile app analytics outfit, predicts that “US app inventory is not only growing at a staggering rate, but also poised to absorb the equivalent of the entire US Internet display advertising spend by the end of this year.” That means that there is so much ad space within mobile apps that even if every one of the $12 billion spent on Web advertising in the US was channeled into in-app advertising, there would still be unfilled ad space... Read More
