mobiThinking
Latest Articles by mobiThinking
The reality of publishing newspapers and magazines for Apples iPad – a New York Times article
January 18, 2011, by mobiThinking
With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New York Times (which incidentally has an iPad app), about the reality of the iPad/App store business model... Read More
Mobile research (m-research): the insiders guide to surveying your target audience using mobile
January 14, 2011, by mobiThinking
This guide to m-research is divided into two parts. The first part was contributed by Dr Liz Nelson, chairperson of Fly Research. She has considerable pedigree, being the founder and chairman of Taylor Nelson Sofres (TNS), the world’s second largest market-research firm, now owned by WPP. The second part of the guide was contributed by Dr Lorenz Gräf CEO of Globalpark, a provider of enabling technology for mobile research... Read More
Mobile barcodes: the insiders guide with Laura Marriott
January 12, 2011, by mobiThinking
Mobile barcodes – a square matrix of black and white dots – are becoming more familiar sights on billboard and newspaper ads, product packaging or websites or on mobile tickets and coupons. Mobile barcodes have evolved from the common barcode found on all products on supermarket shelves, only they contain a lot more information. When a customer scans a mobile barcode with a camera phone (assuming the phone has the appropriate software), depending on the data in code, it will hyperlink to your mobile site, for example... Read More
Most popular content on mobiThinking in 2010
January 4, 2011, by mobiThinking
The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards. In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010... Read More
Winners of the World Summit Mobile Awards (WSA) 2010 with case studies and videos
December 20, 2010, by mobiThinking
The World Summit Awards (WSA) for Mobile Content is one of the best, if not the best, of the many mobile awards of 2010. All the awards categories make sense. Entrants are nominated by an expert in each country, which ensures there is a perfect spread of the best in mobile from across the globe. For each winner, there is a description and a video (prepared by the WSA). It is impossible not to be educated and inspired by these winners - the vast majority of which are using mobile to make a real difference to people’s lives... Read More
The false economy of vanity apps and the people who are growing fat by not telling their clients the truth
December 12, 2010, by mobiThinking
This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better. mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”... Read More
Winners of the Effective Mobile Marketing Awards (EMMAs) 2010
December 8, 2010, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The 2011 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine (UK) • Deadline for entries: September 24, 2010... Read More
mobiThinking guide to mobile agencies: 2ergo
December 3, 2010, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home 2ergo: in brief Type of agency: full service. Founded: 1999. Acquisitions:... Read More
Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?
November 25, 2010, by mobiThinking
The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris... Read More
Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos
November 18, 2010, by mobiThinking
Update (November 2011): The 2011 winners of the MMA Global Awards are here. Congratulations to the MMA Awards Winners. We have added links and embedded video (in many cases, the submission to the judges) for many of the winning campaigns. Thanks to all winners and finalists who have sent in a link to their case studies and videos. If we do not have a link (or the best link) to your case study, site, app or video, please email details to: editor(at)mobiThinking.com... Read More
