mobiThinking
Latest Articles by mobiThinking
mobileSQUARED Roadshow: Europe (September 29, 2010, London, UK) special offer for readers
August 25, 2010, by mobiThinking
The mobileSQUARED Roadshow: Europe is an innovative one-day event covering the essential aspects of connecting with mobile consumers – relevant for brands, agencies, content providers, and mobile companies alike. The event brings together exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, in a dynamic and interactive programme. It’s about how to harness the one media device that connects to millions, and is always on and always in view... Read More
Why doesnt the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts
August 24, 2010, by mobiThinking
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?... Read More
Q&A with Stephen Conmy, Editor of Digital Times, Ireland’s Digital Media Authority.
August 23, 2010, by mobiThinking
Tell us a bit about yourself & Digital Times magazine I’m a writer and editor and have been working in print magazines for a while now. Digital Times is a magazine for people who want to know a little more about digital media & marketing trends. What are the Appys & why did you decide to set them up?... Read More
The insiders guide to mobile Web and marketing in Brazil
August 22, 2010, by mobiThinking
Sorry, this page has moved… Please find the new and improved guide to Brazil here: http://mobithinking.com/country-guides-home/guide-mobile-web-brazil See The insider’s guide to mobile Web and marketing in: Brazil France... Read More
What is a Web-based mobile application or Web app? Heres expert opinion from the W3C
August 13, 2010, by mobiThinking
Of late, there has been some media hype around mobile applications. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn’t help any business to make an informed choice about mobile strategy. If you believe mobile apps are the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider browser-based mobile apps (Web apps) – as well as download (native) apps... Read More
The open market approach: Q&A with GetJar, the No1 independent app store
August 1, 2010, by mobiThinking
This is the first in our series of five app-related articles, interviews and guides. See also: • It’s all about the design. Top tips from user experience gurus • What is a mobile Web app? Expert opinion from the W3C • Native v Web apps – what are the pros and cons?... Read More
Mobile Awards what are they good for?
July 25, 2010, by mobiThinking
mobiThinking loves awards – not for the back slapping and posh nosh – but for the platter of excellent mobile campaigns/services that each award ceremony serves up. We are addicted to case studies, especially the slick bite-sized videos that agencies submit with their entries, and it is from these that we learn what is possible, what gets results and what brands, publishers and agencies are achieving it... Read More
Thinking Mobile Confex (April 14-16, 2011, Johannesburg, South Africa) special offer for readers
July 19, 2010, by mobiThinking
Thinking Mobile™ 2010 Confex Due to unforeseen circumstances, the Thinking Mobile Confex has been postponed until April 14-16, 2011. The discount amount and code for mobiThinking readers remains the same. The potential for mobile in Africa is huge. Many Africans do not have access to fixed lines telecoms, PCs, banking and other services taken for granted in the West. The cell phone has the potential to make a real difference... Read More
Mobile and hosting: the next frontier of the Web is now open
July 12, 2010, by mobiThinking
Accessing the Web on mobiles is big. Very big. New research from Pew Internet found that 43 percent of Americans between the ages of 30-49 do it. And 65 percent of Americans under the age of 29 do it. In fact, there are more mobile phones in the world than PCs and TVs combined. With numbers like that, it’s obvious: any company that offers Web services and doesn’t have a mobile strategy in place is falling behind the curve — and missing revenue opportunities... Read More
Which are the world’s biggest and best mobile agencies?
July 4, 2010, by mobiThinking
Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide: • The mobiThinking guide to mobile agencies... Read More
