mobiThinking
Latest Articles by mobiThinking
Interview: UN World Food Programme feeds thousands of Iraqi refugees with pioneering mobile voucher scheme
October 4, 2010, by mobiThinking
In October 2009, the WFP kicked off the world’s first food-aid program to use m-vouchers. One thousand Iraqi refugee families in Damascus took part in the trial. They received a voucher by SMS every two months that could be cashed in at Syrian state shops for food, including rice, wheat flour, lentils, chickpeas, oil, canned fish, cheese and eggs – fresh food can’t usually be included in conventional aid baskets. Now the scheme is being rolled out to refugees outside the Syrian capital, covering 9,600 families. Interview: Selly Muzammil, World Food Programme, Syria... Read More
How museums can bring their collections to life: an interview with Stedelijk Museum Amsterdam ARtours Hein Wils
September 27, 2010, by mobiThinking
Stedelijk Museum is one of the pioneers in using AR mobile technology to bring an added dimension to its art collection. Find out more about how the Stedelijk Museum uses augmented reality at the mobileSQUARED Roadshow in London, on September 29, 2010 (mobiThinking readers get a 25 percent discount this event). How has Stedelijk Museum used augmented reality (AR)?... Read More
Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko
September 26, 2010, by mobiThinking
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights. Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”. • Also see this guide to mobile design with tips from the speakers at this event:... Read More
Charity and education: its all about targeting young people through their channel of choice – mobile
September 20, 2010, by mobiThinking
As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential... Read More
Design for Mobile (September 20-24, 2010, Chicago): special offer for mobiThinking readers
September 14, 2010, by mobiThinking
If you missed this event, read this show review by Ian Homer of Bemoko • To claim your 15 percent discount for this event use the exclusive code: "mobithinking". • Many of the speakers at this event contributed to this excellent guide to mobile design and user experience: It’s all about the design. Top tips from user experience gurus... Read More
All about the design – top tips for designing mobile sites and apps from the professionals
September 10, 2010, by mobiThinking
As mobile devices become increasingly capable and the mobile audience becomes increasingly sophisticated, companies are stretching the bounds of possibility when it comes to mobile sites, native applications and Web apps. It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. It is essential to know not only who will be using it, but how and where they will be using it. This is the fifth in our series of six app-related articles. See also:... Read More
Mobile apps: native vs. web apps – what are the pros and cons?
September 8, 2010, by mobiThinking
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do... Read More
State of mobile in Latin America: the latest stats, research and trends
September 6, 2010, by mobiThinking
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest... Read More
Mobile Marketing Forum Europe (October 5-6, 2010, London): special offer for mobiThinking readers
September 2, 2010, by mobiThinking
The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in London. This year’s European event boasts an impressive roster of speakers, including some of the biggest brands and the most-respected minds in mobile marketing. There’s also a brand-new Mobile Experience Lab, where delegates can hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands. Speakers and topics include:... Read More
