mobiThinking
Latest Articles by mobiThinking
mobiThinking guide to mobile agencies: Hungama Mobile
June 28, 2010, by mobiThinking
Next agency profile: Mobext All profiled agencies: Guide home Hungama Mobile: in brief Type of agency: full service. Founded: 2003. Acquisitions: none. Main offices: Mumbai (HQ), New Delhi, Bangalore, Kolkata, India; Dubai, UAE; Singapore, New York, USA... Read More
mobiThinking guide to mobile agencies: Mobext
June 27, 2010, by mobiThinking
Next agency profile: Mobile2Win All profiled agencies: Guide home Mobext: in brief Type of agency: full service. Founded: 2007 in Spain. Acquisitions: none... Read More
The insiders’ guide to mobile marketing using SMS: the golden rules and top tips
June 22, 2010, by mobiThinking
Around the world, SMS is used by four billion mobile users, who sent five trillion messages in 2009, and it continues to grow unabated. By 2013 the volume of messages will double to 10 trillion, according to Portio Research... Read More
MLOVE Confestival (June 23-25, 2010, mystery castle, Germany) special offer for mobiThinking readers
June 14, 2010, by mobiThinking
The MLOVE Confestival brings together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration. The conference is set in a 100-room, 19th-century private castle in Germany over three nights and two days, global mobile industry executives, entrepreneurs and developers will mix with architects, scientists, musicians and social entrepreneurs. The line up of speakers includes: Marc Mielau, head of digital, BMW Group... Read More
Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
June 11, 2010, by mobiThinking
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web... Read More
Mobile Entertainment Market (MEM: June 22-23, 2010, London, UK): special offer for mobiThinking readers
June 9, 2010, by mobiThinking
In its 10th year MEM has lined an impressive roster of speakers, in a packed agenda, from across the world of mobile entertainment, including: Neeraj Roy, CEO, Hungama Mobile … one of The Top Ten mobiThinkers 2009 Pedro Duarte Gonzalez, Head of Mobile, Real Madrid... Read More
10th annual Global Messaging Congress (June 22-23 2010, London, UK): special offer for mobiThinking readers
June 7, 2010, by mobiThinking
In the decade since the first Global Messaging Congress, the messaging landscape has changed immeasurably. As consumer text-messaging boomed, savvy companies cottoned onto the potential for mobile marketing and subscription-based alerts using SMS. Today, with the advent of mobile Web, mobile email, instant messaging and mobile applications, companies are now reconsidering their loyalty to SMS-based messaging. This means that mobile operators and messaging providers need to think hard about how they are going to keep traditional mobile messaging attractive... Read More
South African football newspaper Soccer-Laduma shoots and scores with mobile: case study/interview
June 7, 2010, by mobiThinking
With the World Cup kicking of in South Africa this week, it is fitting that one of the host nation's biggest mobile success stories SoccerLaduma.mobi is dedicated solely to the beautiful game. This is the mobile site of weekly South African soccer magazine Soccer-Laduma... Read More
FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile
May 28, 2010, by mobiThinking
With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks... Read More
Mobile money will make the world go round
May 21, 2010, by mobiThinking
The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station... Read More
