In the decade since the first Global Messaging Congress, the messaging landscape has changed immeasurably. As consumer text-messaging boomed, savvy companies cottoned onto the potential for mobile marketing and subscription-based alerts using SMS. Today, with the advent of mobile Web, mobile email, instant messaging and mobile applications, companies are now reconsidering their loyalty to SMS-based messaging. This means that mobile operators and messaging providers need to think hard about how they are going to keep traditional mobile messaging attractive.
This event tends to attract an industry crowd, with many attendees from mobile operators, messaging infrastructure providers and messaging application developers; but there will be a plenty here to interest mobile marketers. Topics cover mobile banking, mobile payments, mobile Web, privacy, spam, security, vouchers, coupons, competitions, short codes, near-field communications, location-based services and targeting through opt-in databases.
Speakers include:
• Mike Short, VP Telefonica Europe/O2 and Hon President, MDA
• Debi Buckley, Head of Global Brand Engagement Marketing, Western Union,
• Wolfgang Seibert, VP Business Marketing and Messaging, T-Mobile
• Ken Banks, Founder, Kiwanja.net
• Matteo Montan, Head of New Business, Buongiorno
• Steve Reynolds, Chairman, Mobile Data Association
• Ziad Al Masri, Data Services Senior Manager, Zain Group
• Alessio Derme, Marketing Manager MTV MOBILE, Telecom Italia
What: Global Messaging Congress and Mobile Messaging
Industry Awards
When: April 14-15, 2010
Where: Victoria Park Plaza Hotel, London, 239 Vauxhall Bridge Road, Westminster , London, SW1V 1EQ, UK
How much: Usual conference prices start at £821.33 (US$1,190.69 USD)
Discount for mobiThinking readers: To receive 15 percent discount, register using the discount code: I1DG5/MT15.
For other discounted events from mobiThinking partners, see Upcoming conferences for mobile marketers’ diaries. If you attend or participate in this event, please give us your feedback. Comment below or email editor (at) mobiThinking.com.
Further reading:
Japan, Canada, USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
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