mobiThinking
Latest Articles by mobiThinking
Five-minute interview: Pam Horan, president, Online Publishers Association
May 19, 2010, by mobiThinking
As all of its members have expanded into mobile in a big way, with mobile sites and mobile applications (including paid-for ones), the Online Publishers Association (OPA) now represents some of the largest mobile destinations on the planet. As OPA president since 2006, Pam Horan, needs to keep abreast of what's happening in mobile. Also as she's on the road a lot she's come to rely on mobile for her own news and eating-out needs... Read More
The insider’s guide to banking the unbanked
May 13, 2010, by mobiThinking
Many of those financial services that people in the developed nations take for granted – somewhere safe to keep your money, to receive wages or funds owed, pay utility bills or transfer money to someone else (e.g. your family back home) - aren't available to the majority of people, because less than one third of the world's population have bank accounts... Read More
Mobile Ads Go Mainstream: starring the FTC, Google, Apple’s $1m iAds and a soap-opera story-line that’s has the media hooked
May 7, 2010, by mobiThinking
It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 million in November, national papers and newswires (in the US particularly) have clambered over each other to report the latest rumor, speculation and hearsay, followed by innumerable me-too pieces in trade journals and blogs... Read More
Meet the boss of Japan’s number one mobile media company: interview with Akihisa Fujita, president and CEO, D2 Communications
April 29, 2010, by mobiThinking
D2 Communications (D2C) was the world's first mobile advertising company, established in 2000 by NTT DoCoMo and Dentsu, the largest Japanese mobile operator and creative agency respectively. D2C ran its first mobile banner ads in July 2000 on the NTT DoCoMo's revolutionary iMode platform and launched its mobile solutions business a year later... Read More
Mobile Financial Services Summit (May 25-26, 2010, Singapore): special offer for mobiThinking readers
April 27, 2010, by mobiThinking
The Mobile Financial Services Summit (MFS) brings together a who's who of banks, mobile operators, handset manufacturers and payment providers to share best practices and a wealth of case studies on m-banking, m-wallets and m-ticketing. The conference tackles MFS from all angles including m-banking, m-payment, m-commerce and mobile remittance (i.e. the sending of money to someone at a distance) as well as how mobile can help cure global issues such as banking the unbanked... Read More
MobileSquared Roadshow Asia (5-6 May 2010, Singapore): special offer for mobiThinking readers
April 26, 2010, by mobiThinking
423 million consumers in Asia will be browsing the mobile Internet by the end of 2010... Read More
Why Asia will (continue to) dominate the mobile Web – from now on, it’s not just about Japan
April 16, 2010, by mobiThinking
There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but also South Korea, Singapore, Hong Kong etc), that set all the precedents that Western nations follow. Second, there are the developing nations that have a) huge and growing populations; and b) have low PC penetration, so mobile will inevitably become the primary way that people access the Internet and many services (that they haven't been able to previously) and connect with brands... Read More
Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble
April 9, 2010, by mobiThinking
Marco Gavin leads P&G’s mobile marketing innovation across Asia Pacific and is responsible for making mobile a strategic part of the media mix for P&G's brands. He is also on the Mobile Marketing Association (MMA) APAC board of directors. P&G and other global brands will be sharing their mobile experiences at the Mobile Marketing Forum Asia, in Singapore, on April 14-15, 2010 (mobiThinking readers get discount for this event)... Read More
The insiders guide to mobile Web marketing in Japan
April 7, 2010, by mobiThinking
Christopher Billich spent five years as head of research at Infinita in Japan, analyzing mobile Internet and marketing for a who's who of international clients eager to emulate Japanese success stories back home. This is Billich's guide to Japan, the World's most sophisticated mobile market, giving a glimpse of what mobile Web, marketing and services will look like in the future in those less-developed markets the rest of us call home... Read More
Mobile: it’s about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific
April 7, 2010, by mobiThinking
Barney Loehnis joined WPP's OgilvyOne from Isobar/Aegis. He is based in Hong Kong. Having walked 9,000kms across China, learning Chinese en route, he probably knows more about the world's largest mobile market, than your average agency mandarin. He is also on the Mobile Marketing Association (MMA) board of directors for the Asia Pacific (APAC) region. • Related content: Profile of Ogilvy & Mather... Read More
