mobiThinking
Latest Articles by mobiThinking
Why is Apple buying mobile ad network Quattro Wireless?
January 6, 2010, by mobiThinking
Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise... Read More
Dear FTC, if you probe Google’s purchase of AdMob, please end speculation: give us real market share of mobile ad networks
December 21, 2009, by mobiThinking
If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network... Read More
Crystal ball gazing (part 1): The MMA’s predictions for 2010
December 15, 2009, by mobiThinking
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap. People who are allowed to make predictions for 2010: a) Analysts – it's their job. b) Industry associations – they should know what they're talking about. c) er… that's it... Read More
10 tips: Using location to know and serve your mobile customer better
December 9, 2009, by mobiThinking
One of the mobile's greatest attributes is its potential to use knowledge about the customer location and what they are doing to make marketing and services more useful and applicable... Read More
Whats the best mobile ad network for you? 10 more important questions than: whats the biggest?
December 7, 2009, by mobiThinking
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc)... Read More
The Italian case: best practices and missing steps to untap the potential of Mobile Government
December 4, 2009, by mobiThinking
In this last article in our series on Mobile Government, Andrea Volpini of Interact SpA shares with us some interesting examples taken from the Italian Public Administration, showing us how mobile Web can be used to provide better services to the citizens, and providing some useful suggestions for other Public Administrations as they approach these technologies... Read More
M-Days, January 28-29 2010, Munich, Germany: special offer for mobiThinking readers
December 4, 2009, by mobiThinking
M-Days is a two-day mobile conference at BMW’s conference centre in Munich... Read More
China Mobile Internet Summit April 7-8 2010, Beijing, China: special offer for mobiThinking readers
December 3, 2009, by mobiThinking
China Mobile Internet Summit is a two-day conference in Beijing, China. Get the latest on mobile Internet in the World’s largest and most exciting mobile market with a raft of the best speakers China (and Asia) has to offer. Hear from speakers including: Chen Jiachun, Department Director of Telecommunication Development, Ministry of Industry and Information Technology Prof. Xie Linzhen, Executive Deputy Chairman, China Mobile Communication Association Rosemary Tan, Executive Director, Digital Asia, Sony Picture Television International... Read More
The mobiThinking interview: Ilicco Elia, Reuters Mobile
December 2, 2009, by mobiThinking
There are two sides to Thomson Reuters’ mobile services: a) tailored subscription feeds to professionals such as bankers; and b) providing general, business and stocks news to consumers – that’s the bit that Elia runs – which is the part that includes Reuters.mobi, as well as applications and SMS alerts... Read More
What can m-Gov do for public administration today?
November 26, 2009, by mobiThinking
The second article in our series on mobile Government is now available here on mobiThinking. In this article, Andrea Volpini of Interact SpA looks at trends in the internet and mobile development and the potential they have for improving the quality of the services provided by the Public Administration... Read More
