mobiThinking
Latest Articles by mobiThinking
Mobile Social Media Europe; March 15 2010; London, UK: 25 percent off for mobiThinking readers
February 11, 2010, by mobiThinking
Tackling topics from brand engagement to mobile analytics and billing, this one-day conference drafts in experts from the world of social media, mobile publishing and network operators. Want to know more about social networking?... Read More
My mobile Valentine – the sites and campaigns of 2010’s festival of love
February 10, 2010, by mobiThinking
Update 12 February, 2010: Valentine's details from Flirtomatic Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends. Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users)... Read More
When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?
February 4, 2010, by mobiThinking
You know change is afoot when the movers and shakers from the most respected advertising and marketing agencies are preaching mobile... Read More
Five-minute interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide
February 3, 2010, by mobiThinking
Tom Eslinger is responsible for growing the creative side of the Saatchi & Saatchi Worldwide digital business, bringing in new talent, building new capabilities and forging global alliances with best-in-breed creative partners... Read More
How to be a mobile winner at FIFA World Cup: follow the pros
January 20, 2010, by mobiThinking
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts. As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note... Read More
How top football (soccer) clubs such as Real Madrid and Everton use mobile to engage fans
January 19, 2010, by mobiThinking
The thing that most people forget about football (that's soccer, if you are from the US) clubs is that while they are massive brands, with lots of (extremely loyal) customers, they are small businesses (employing far fewer employees than your average global brands). That's why it's fascinating that football clubs – led by the top brands – have readily embraced mobile as a way to communicate with, deliver news, content and offers to fans, while bringing in valuable extra revenue... Read More
Mobile metrics reports from ad networks: how they stack up
January 15, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Carnival of the Mobilists #206
January 13, 2010, by mobiThinking
It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so)... Read More
The 2009 Top Ten mobiThinkers
January 12, 2010, by mobiThinking
Meet the ten most influential people in mobile Web marketing. Without them, the mobile Web wouldn't be what it is today. How did we do it? mobiThinking invited the people we respect most to nominate their mobile-marketing heroes. With the caliber of nominees so high (and numerous), establishing the Top Ten was a near insurmountable, though rewarding task, involving considerable research, consultation, deliberation and argument. Why did we compile the list? To celebrate success To give credit where it's due... Read More
Five-minute interview: Jonathan MacDonald, JME.net – entrepreneur, consultant, blogger, speaker
January 11, 2010, by mobiThinking
As an entrepreneur, consultant, blogger and all-round evangelist for mobile, it's easy to see why Jonathan MacDonald is impressed by mobile services that help make the lives of busy people easier and more productive. With a background at Ogilvy, Blyk (a pioneer in permission-based mobile advertising), super-club Ministry of Sound and Sky TV, MacDonald is now currently involved in a wide range of mobile initiatives all coordinated through his company JME.net... Read More
