mobiThinking

November 25, 2009, by mobiThinking

Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win. To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India... Read More

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November 22, 2009, by mobiThinking

Update (November 2011): The 2011 winners of the MMA Global Awards are here Update (November 2010): The 2010 winners of the MMA Global Awards are here Awards: Mobile Marketing Association (MMA) Global Awards Founded: 2004. Deadline for entries: August 27, 2010... Read More

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November 20, 2009, by mobiThinking

Update (10-02-10): The slide presentations from this event are available here. M-Football is a one-day conference that brings together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the FIFA Soccer World Cup next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space... Read More

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November 20, 2009, by mobiThinking

The highlight of Interactive Local Media 2009 (ILM:09) for mT readers will be the Mobile Local Media SuperForum on Day 2. BIA/Kelsey Group is offering you a US$200 discount on the regular price. Mobile Local Media is BIA/Kelsey’s fastest growing advisory services program, and for good reason. In recent research BIA/Kelsey found that consumer are much more likely to search for local products and services on their mobiles than non-local ones: Among consumers using mobile devices: 18.5 percent searched the Internet for local products or services... Read More

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November 19, 2009, by mobiThinking

When it comes to industry awards mobile marketers are spoilt for choice: MMA Global Awards, Cannes Lions, Webbies, Meffys, GSMA, EMMAs, Smaato (see the mobiThinking guide to mobile industry awards for full details on each). So we asked the experts for their opinions on the DNA of successful and award-winning campaigns. So why should you want to win an award?... Read More

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November 18, 2009, by mobiThinking

UPDATE: 20 July, 2010 This page has been moved here, where it has been updated with lots of videos and even more links. Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile... Read More

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November 18, 2009, by mobiThinking

One cannot underestimate the key role that the mobile Web is increasingly playing for businesses worldwide as they look for better channels to engage customers, provide services more efficiently and grow business... Read More

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November 10, 2009, by mobiThinking

Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob... Read More

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November 4, 2009, by mobiThinking

From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world... Read More

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November 4, 2009, by mobiThinking

Last updated: 12-02-10 to include most popular mobile destinations from GSMA/ComScore... Read More

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