mobiThinking
Latest Articles by mobiThinking
Mobile government: the forefront of Public Services
June 16, 2009, by mobiThinking
This is the first of a series of 3 articles exploring the concept of Mobile Government and its potential for improving public services. The 3 articles are based on a pioneering study on Mobile Services State-of-the-Art in the Italian government sector conducted by our partner Interact Spa, an Italian company focusing on digital innovation and Web 3.0 applications. Through an accurate analysis the study identifies the best practices for Mobile Government and highlights the benefits of adopting a Mobile Web platform to deliver public services and interact with citizens... Read More
Great deal on Mobile Advertising event (June 15 2009, London, UK): mobiThinking readers get one-third off entry price
June 10, 2009, by mobiThinking
Mobile Advertising UK is offering a £100 discount on the entry fee for the London conference next week. Be the first to hear the latest consumer research on mobile advertising and Campaign of the Year 2009... Read More
Five-minute interview: Rory Sutherland, vice-chairman, Ogilvy Group
June 8, 2009, by mobiThinking
Every marketing agency needs people like Rory Sutherland – people at the very top who get mobile. The best thing is that until recently Sutherland was an outspoken cynic, but having witnessed the power of mobile both as a consumer and as a marketer, he is a true convert. This gives a certain religious fervor to his presentations, as he reels off endless stories of how everyday brands have transformed their customer relationship with the simplest of mobile innovations... Read More
Do traditional creative agencies get mobile? Does it matter? Part II (With comments from MMA discussion group)
June 5, 2009, by mobiThinking
Last week’s blog has sparked a great debate in the MMA and other groups on Linkedin. Here are some of the comments from the various discussions... Read More
Recession what recession? 10 mobile events for June 2009
June 1, 2009, by mobiThinking
If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month... Read More
Do traditional creative agencies get mobile? Does it matter? Part I
May 28, 2009, by mobiThinking
See Part II for comments on this debate from the forums... Read More
The insiders guide to mobile marketing in Spain
May 27, 2009, by mobiThinking
With the highest mobile-Internet penetration in Europe, as well as being one of the world’s Top 10 nations for .mobi registrations - Spain is an attractive bet for mobile marketers. mobiThinking caught up with Alberto Benbunan co-founder of award-winning agency Mobile Dreams Factory to get the low down on mobile Internet in Spain... Read More
What can M-Gov do for Public Administration today?
May 26, 2009, by mobiThinking
After introducing the concept of m-Government in the first article of the series, Andrea Volpini of Interact SpA now digs deeper in the world of m-Government, looking at how overall trends in internet and mobile development will affect the Public Administration in the future. In the final post that will be published next week we will then look at some live examples of usage of mobile technology in the Italian Public Administration... Read More
What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
May 25, 2009, by mobiThinking
Teenagers love their cell phones, which makes mobile an excellent medium for brands to talk to their young customers, but only if marketers play by the youngsters’ rules, according to research consultants Frank N. Magid Associates... Read More
One-stop shop for mobile-marketing news
May 25, 2009, by mobiThinking
If you struggle to keep track with all the latest mobile-marketing news, you’ll be pleased to know that you can now pick it all up in one place. Following a suggestion a while back from mobiThinking, those nice folks at the news-aggregation site Newsnow have set up a dedicated feed for mobile marketing... Read More
