mobiThinking
Latest Articles by mobiThinking
Google: app stores are not the future
July 22, 2009, by mobiThinking
Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications... Read More
The Thinking Mobile Conference (August 20, 2009, Johannesburg, South Africa): special offer for mobiThinking readers
July 14, 2009, by mobiThinking
With the FIFA World Cup coming to South Africa in 2009, there’s no better time for brands to go mobile. Read this Essential guide to World Cup to learn about the excellent opportunities this event offers to mobile marketers... Read More
World Cup mobile guide featured on a really mobile blog
July 14, 2009, by mobiThinking
mobiThinking’s World Cup guide has been honored with a mention on the latest Carnival of the Mobilists blog... Read More
The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
July 9, 2009, by mobiThinking
mobiThinking asked: How will savvy brands use mobile marketing to take advantage of the FIFA World Cup? and received back a volley of excellent submissions. From these mobiThinking has hand-picked the Starting 11 – the top tips to make sure your brand scores with customers in South Africa and any other major sporting event. 1. The beautiful game... Read More
Upcoming conferences and events for mobile marketers diaries – summer and autumn 2009 (including special offers)
July 3, 2009, by mobiThinking
From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months... Read More
Mike Wehrs: the mobiThinking interview
July 2, 2009, by mobiThinking
With more than 700 members in 40 countries, the Mobile Marketing Association (MMA) has ridden the wave of enthusiasm for all things mobile. Now as the world economy teeters on the brink of global depression, the business now looks to the president and CEO – new to the job this year – to keep mobile marketing on every brand’s agenda... Read More
How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?
June 24, 2009, by mobiThinking
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year... Read More
The insiders guide to mobile Web marketing in South Africa
June 22, 2009, by mobiThinking
In June 2010 South Africa hosts the FIFA World Cup, which is a huge opportunity for mobile marketers (see this guide). Mobile Web is the ideal way to deliver information on tickets, destinations, what’s on etc; branded content and marketing-led competitions; as well as, obviously, sports news... Read More
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
June 18, 2009, by mobiThinking
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited... Read More
Bring your mobile campaign to life, virtually: the insiders guide to augmented reality
June 17, 2009, by mobiThinking
If you want to inject real wow factor into your mobile campaigns, you want augmented reality (AR). The customer points a camera phone at a barcode image on a billboard or magazine, and they see a 3D image – of your new product, perhaps – appear on the screen, while the real world remains in the background... Read More
