mobiThinking
Latest Articles by mobiThinking
Good enough to share: insights and tips on social-media marketing and Twitter
May 16, 2009, by mobiThinking
mobiThinking has been scouting around for an expert to write a primer on twittering. While asking our friends in the Mobility.mobi Forum for their recommendations, we were given some handy links to great articles and examples of Twittering in action. The links were so good, it would be rude not to share. Please let us know of any good twittering guides or brands who you consider to be masters of Twitter... Read More
Gomez and dotMobi Publish Latest Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries
May 13, 2009, by mobiThinking
The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web. April data for the Mobile Web Experience Benchmarks is now available at: Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102... Read More
Gomez and dotMobi Latest Mobile Benchmark Data
May 13, 2009, by mobiThinking
Data for the Mobile Web Experience Benchmarks The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency... Read More
Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob
May 11, 2009, by mobiThinking
It’s excellent to see the companies of two of The Top Ten mobiThinkers 2009 Turkcell (Melis Turkman) and AdMob (Omar Hamoui) receiving awards at the Mobile Advertising and Marketing Awards in London. All the winners are below. Congratulations to Marvellous Mobile who also picked an award at The Webbies... Read More
Five-minute interview: Juston Payne, manager of online advertising, John Wiley & Sons
May 11, 2009, by mobiThinking
Publisher John Wiley & Sons became the poster boy of the mobile industry, following a successful integrated marketing campaign for its For Dummies brand. The campaign used mobile ads, a mobile site, Web ads and print promotions to promote a US$5 discount off all Dummies books. Mobile users texted a short code to participate in the coupon-based discount. See the case study here... Read More
Meet the winners as Webby Awards recognizes the coming of age of mobile Web
May 7, 2009, by mobiThinking
After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”... Read More
The best of airline, banking and search mobile sites benchmarked by Gomez and dotMobi
May 7, 2009, by mobiThinking
The Mobile Web Experience Benchmarks highlight how major brands address the challenge of delivering quality Web experiences to consumers who access information via the mobile Web. The benchmarks will help everyday users better understand the mobile experiences delivered by the brands they use for travel, online banking and search. Benchmarked businesses will learn how well they perform on the mobile Web relative to their competitors... Read More
mobiThinking featured on Carnival of the Mobilists
May 5, 2009, by mobiThinking
mobiThinking’s post last week on essential places to register your mobile site to help drive traffic has been honored with a mention on the latest Carnival of the Mobilists blog... Read More
dotMobi’s WordPress Mobile Pack now live
May 5, 2009, by mobiThinking
This past week, dotMobi released a new, free product: the WordPress Mobile Pack -- a plug-in for WordPress users to automatically generate a mobile version of their WordPress site. Approximately 2 percent of all Web sites are run on WordPress. There have been more than 4.5 million downloads of the software in the last six months alone. As you can see, the need for a WordPress mobile solution is a big one. What does the WordPress Mobile Pack contain?: Mobile switcher to detect mobile visitors and provide an appropriate experience... Read More
Please help us make the best set of mobile-marketing links better
April 29, 2009, by mobiThinking
We’re reviewing the mobiThinking mobile-marking/Web links page. We think it’s fair to say that this is the most comprehensive collection of resources out there, but we know there are lots more we could include... Read More
