mobiThinking
Latest Articles by mobiThinking
Mobile Marketing Discovery Tactics for the Mobile Web
March 23, 2009, by mobiThinking
On the mobile Web, many users still do not know how to find the content they want. This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that. The Key Benefits of a Mobile Marketing Discovery Strategy What’s clear is that getting your mobile marketing content discovery strategy right can pay huge dividends:... Read More
Great deal on CTIA Wireless events: Mobile Marketing and Mobile Entertainment (Las Vegas, March 31)
March 20, 2009, by mobiThinking
CTIA is offering mobiThinking readers excellent discounts on two concurrent one-day special-interest seminars at its annual event in Las Vegas, March 31, 2009: Billboard Mobile Entertainment Live! ($249) and Mobile Marketing and Advertising ($249)... Read More
Toast to the iPhone: a must-see beer app
March 18, 2009, by mobiThinking
mobiThinking was privy to a mouthwatering mobile application from Cobra beer. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker... Read More
Number crunching: USA is number one in mobile Web surfing or is it?
March 16, 2009, by mobiThinking
The US was crowned top country for mobile Internet browsing last week by the press, as mobile analytics company Bango released its latest figures, overtaking the UK. But can we say with certainty that the US is number one and UK is number two?... Read More
The Grid – mobile social networking that speaks the language of marketers
March 11, 2009, by mobiThinking
Every time you turn over a stone there seems to be half-dozen mobile social networks lurking underneath. It’s a shame because they’re all fascinating in their own special way, but if you don’t have time to put them under the magnifying glass, they all look a bit similar (from a mobile marketing point of view). But this one leaps right out… and bites you... Read More
Mobile Social Networking Forum conference (London): discount for mobiThinking readers
March 5, 2009, by mobiThinking
mobiThinking readers will receive a 15 percent discount for the Mobile Social Networking Forum conference, at London’s Olympia Conference Centre, March 9 and 10, 2009... Read More
What no links? How the Oscars, film distributors and news sites are all at sea over mobile
March 2, 2009, by mobiThinking
mobiThinking has been on an Oscars-inspired trip to the movies. There are some excellent mobile tools for movie lovers – reviews and trailers that helped us decide what to see, even sites that told us where the film was playing locally and allowed us to book seats. The frustrating thing is it took hours. Hours spent trawling through mobile search and directory sites… and the daft thing is we shouldn’t need to do it... Read More
The insiders guide to mobile search marketing
March 2, 2009, by mobiThinking
While you may not have heard of Medio Systems, if you’ve used an own-brand search engine on an operator portal or big content provider in the US or Europe, you could well have been using Medio. Among the clients who use Medio’s white-label search are Verizon, T-Mobile, Telus Mobility, ABC News Mobile, CBS News Mobile, CBS Sports Mobile and Disney Mobile. mobiThinking asked Michael “Luni” Libes, chief architect and co-founder at Medio Systems, to give you the inside track on mobile search optimization/marketing... Read More
Flying high with Kitevibe.mobi
February 20, 2009, by mobiThinking
Outdoor pursuits and the mobile Internet are a natural fit. With a hotline to his London-based power-kiting school in the palm of his hand, Mark Parker never struggles to show potential customers the thrills of kiting, wherever he or they may be. Blue-sky thinking The goal for the site was to provide customers with everything they needed to know about power kiting and Kitevibe's lessons, simply and effectively, whatever mobile handset they were using. And once convinced, to allow them to go ahead and purchase a course... Read More
What do we want? Metrics from mobile sites. When do we want them? Yesterday.
February 17, 2009, by mobiThinking
It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen. Media buyers want to know what they’re buying into – statistics about a site, its visitors, their demographics and behavior. Fair enough, it’s what they get from a PC Web site, so why not from a mobile site?... Read More
