mobiThinking
Latest Articles by mobiThinking
The place to be: mobile search engines and portals where you should register your site
April 28, 2009, by mobiThinking
Here at mobiThinking, we are continually surprised by how many mobile sites – big brands included – are not listed in mobile search engines, portals and directories... Read More
The insiders guide to mobile marketing in Australia
April 28, 2009, by mobiThinking
With mobile penetration of 110 percent (source: Telsyte) and good 3G coverage, Australia is a country of great potential for the mobile Internet. Many of the top online publishers such as Bigpond (Telstra), Yahoo!7, NineMSN, News Digital Media are seeing their mobile sites grow at 89 percent per year (source: Australian Interactive Media Industry Association). Plenty of mobile specific sites have also sprung up, such as OZmobi.mobi (a mobile guide to Australia)... Read More
Advertising and mobile social networks
April 23, 2009, by mobiThinking
Second in the series of mobile advertising white papers by Peggy Anne Salz, mobile guru and chief analyst at MSearchGroove, the "Mobile advertising for the masses" white paper looks at mobile advertising on three mobile social networking sites - BuzzCity, Itsmy.com and Peperonity - comparing the level of targeting and analysis that each provided. The need for an additional comprehensive mobile analytics package is then assessed to fill in the gaps and give the big picture view of what the campaigns achieved and help plan future advertising... Read More
What is the common DNA of the Top Ten mobiThinkers?
April 22, 2009, by mobiThinking
As mobiThinking published the inaugural Top Ten mobiThinkers, we were asked the following questions by the daily newsletter Mobile Marketer... Read More
School of Mobile for the travel business provides a useful blueprint for other sectors
April 16, 2009, by mobiThinking
mobiThinking recommends this excellent mobile report from EyeForTravel. This will be a valuable primer for all businesses – but is an essential for anyone in travel. It brings together one of the best collections of global statistics, from various reputable sources, we’ve seen in a while and it draws some useful conclusions... Read More
Five-minute interview: Tomi Ahonen (consultant, speaker, prolific author and blogger)
April 14, 2009, by mobiThinking
At every event there’s a speaker who transfixes his audience. Tomi Ahonen is one of them. With boundless enthusiasm, he reels off fascinating case studies and useful stats, faster than you can jot them down. He’s amassed enough material for six ‘real’ books on mobile (the latest is Mobile as 7th of the Mass Media), as well as eBooks, (the latest are Tomi Ahonen Almanac 2009, stacked full of the latest statistics, and Mobile Pearls: Mobile Advertising, with his 50 favorite case studies) and then he’s got several blogs... Read More
Using the mobile channel for good causes
April 13, 2009, by mobiThinking
One of the most exciting things about the mobile Web is the myriad ways it can help communities in need. Non-profit-making organizations – charities – have been quick to spot that mobile Web is a great way to trigger mobile giving... Read More
Great deal for MobileMix event at ad:tech San Francisco (April 21, 2009) for mobiThinking readers.
April 9, 2009, by mobiThinking
ad:tech is offering mobiThinking readers a 10 percent discount on its inaugural MobileMix event at ad:tech San Francisco, April 21 , 2009... Read More
Nice iPhone application, but why ignore the vast majority of mobile customers?
March 30, 2009, by mobiThinking
Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics... Read More
Forecasts for Brazil: its going to be hot
March 26, 2009, by mobiThinking
It’s no coincidence that the Mobile Marketing Association chose Brazil for its Latin American Forum this week. With 152 million mobile subscribers at the last count by Anatel (the country’s regulator), it’s a mobile market that’s tipped to be as hot as Brazil’s legendary summers... Read More
