mobiThinking
Latest Articles by mobiThinking
Fast-track ticket to the mobile Web for small business
February 16, 2009, by mobiThinking
Viva la mobile Web. mobiThinking’s parent dotMobi (the folks behind the .mobi domain) has launched Instant Mobilizer at Mobile World Congress in Barcelona. This is a handy tool designed to get small businesses up-and-running on the mobile Internet ASAP, by automatically converting their PC Web site to a mobile-friendly format... Read More
Valentines Day to break messaging record
February 12, 2009, by mobiThinking
Valentine’s Day 2009 is gearing up to be the biggest texting day ever, with VeriSign predicting 3.5 billion messages will be sent in North America alone. On February 14 last year, VeriSign estimated 2.2 billion messages would be sent in the US, suggesting a 37 percent increase. For 2009 as a whole, VeriSign’s estimates imply an increase in total messaging for the year of 30 percent compared to 2008... Read More
Free eBook: Marketing your small business on the mobile Web
February 11, 2009, by mobiThinking
Free eBook: Mobile Marketing Campaigns for Your Small Business. The following is a brief synopsis of the complete mobile marketing campaigns e-book, which you can download as a PDF here... Read More
Free best practice paper: Spread the mobile love
February 11, 2009, by mobiThinking
Spread the mobile love... A guide to running seasonal mobile promotions. Every event, festival and holiday in the calendar presents an opportunity for mobile promotions. Here’s how to plan and execute yours successfully... Read More
Sender pays: the first taste of the future of mobile content.
February 4, 2009, by mobiThinking
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off... Read More
Great offer for mobiThinkings London readers: £100 off mobile-marketing training course.
January 28, 2009, by mobiThinking
mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm... Read More
If Id had just five minutes with Hillary
January 27, 2009, by mobiThinking
“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was). We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve. Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts... Read More
Five-minute interview: Alexandre Mars, Phonevalley, Publicis
January 20, 2009, by mobiThinking
As a seasoned Internet entrepreneur and venture capitalist, Alexandre Mars was in a prime position to spot the potential of mobile marketing. He founded Phonevalley in France in 2001, focusing on mobile Internet and messaging campaigns. By the time the company was purchased by marketing-giant Publicis Groupe in 2007 (for an undisclosed sum), it had offices in five European countries, boasting 200 clients (including Virgin, Air France, Sony and Universal) and 1,000 mobile-marketing campaigns per annum... Read More
Taking your brand mobile by Ryan Evans, Clockwork Active Media Systems
January 16, 2009, by mobiThinking
Each year, some marketing expert proclaims that “it's the year of mobile”, yet every year passes with no noticeable shift in how the majority of brands strategize their mobile presence. Companies are worried about the ROI and marketers are still hesitant to take the risk. With marketing budgets tightening, everyone wants to know that their money is being spent wisely and their risk is minimal... Read More
Stand and deliver – your case studies or
December 12, 2008, by mobiThinking
Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from. Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others." It’s always interesting to know who and what, but what’s really useful is how and why... Read More
