mobiThinking
Latest Articles by mobiThinking
Serving the mobile sports fan: Getting content to the handset
November 19, 2008, by mobiThinking
Sports content is one of the hottest apps for mobile. Find out what the world’s top sports, entertainment and media company thinks about the mobile opportunity. A frank, open conversation with Michael Dierks, VP of Digital Media for IMG... Read More
Future of Mobile: permission
November 18, 2008, by mobiThinking
What is the Future of Mobile? Well from what mobiThinking heard at the conference of the same name in London yesterday, it sounds like it should be permission-led, whatever it is. An interesting critique of the bustling world where location-based services and social networking meet on the mobile, by serial entrepreneur Andrew Scott, was underlined by his belief that successful mobile web has to be opt-in... Read More
The MMA Awards, new stats and the presidents swansong
November 13, 2008, by mobiThinking
It’s the big shindig for the Mobile Marketing Association in San Diego, US, today. It is also the swan song of outgoing MMA president Laura Marrott. Reading Laura’s in depth interview with mobiThinking brings home just how much the MMA and mobile marketing has come on during her three-and-a-half year tenure. 200,000 air miles a year… that really is above and beyond the call of duty. Laura’s successor – whoever that might be – has big boots to fill... Read More
Laura Marriott: The mobiThinking interview
November 12, 2008, by mobiThinking
Laura Marriott presides over her last Mobile Marketing Forum and Award ceremony in San Diego this week. Under her stewardship the Marketing Association (MMA) has grown from under 50 corporate members to over 700. She’s clocked more than 200,000 air miles a year, so when the MMA find a successor, she plans to take a holiday from flying and redress her work/life balance. mobiThinking asks Laura to reflect on how things have changed during her three-and-a-half-year tenure as president of the Marketing Association (MMA)... Read More
Obama mobi mania
November 5, 2008, by mobiThinking
mobiThinking has been reading the first wave of coverage of Barack Obama’s use of mobile in his White House campaign. The publicity should be great news for the mobile marketing business. See: A victory for Obama, a victory for mobile... Read More
Named and shamed: big sites that look bad on mobile
November 4, 2008, by mobiThinking
Bango took a look at the 20 busiest PC sites using common mobiles from the UK and US and in 10 cases they didn’t like what they found. These included cheer leaders for the mobile web... Read More
Trick or Treat – where are Halloweens mobile marketing gems?
October 31, 2008, by mobiThinking
mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising campaign: click on trick to see something scary (like how much you are charged for data by your mobile operator); click on treat and you receive some free minutes... or data preferably; even more if you pass it onto a friend... Read More
Making the customer pay
October 28, 2008, by mobiThinking
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this: If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad... Read More
Making the Move from Mail to Mobile?
October 24, 2008, by mobiThinking
We spent a few days as both presenters and exhibitors at the Direct Marketing Association’s Annual Conference in Las Vegas last week. It was dotMobi’s first time at the show and we couldn’t have been better received by this mobile-thirsty crowd. While the question “is it the year for mobile?” does seem a bit stale by now, it did float through my mind watching the mobile marketing pavilion crowded with foot traffic... Read More
Who, what, why, where and how much of mobile web?
October 24, 2008, by mobiThinking
Joy, joy, joy… mobiThinking loves surveys, reports and market projections. But so often we get overexcited about the optimistic outlook for the mobile web; then become disillusioned when we start to dig under the surface: so how many people did you actually survey? Which client exactly is getting this brilliant ROI? Why can’t I see the full study? We’ve just read three good ones, and what’s more, they are user-focused. Heaven... Read More
