mobiThinking
Latest Articles by mobiThinking
Judge for yourself: the campaigns of Mobile Dreams Factory
December 11, 2008, by mobiThinking
mobiThinking caught up with Alberto Benbunan, corporate development director of award-winning agency Mobile Dreams Factory. We asked him to share with you the video case studies that helped put the Spanish mobile-marketing agency into the spotlight at the 2008 Mobile Marketing Association Awards. So if you weren’t on the MMA judging panel, now is your chance to judge for yourself. Let us know what your think... Read More
Mobile search: its all about info, utility and staying in touch
December 4, 2008, by mobiThinking
Mobile search is dominated by local information/utility and social networking/communications. Top 10 search terms provided by Yahoo and AOL – unfortunately Google couldn’t provide the same information – suggest that people use mobile search for more practical purposes than PC search. Celebrity and TV reality shows clearly aren’t as important to people on the move, as catching up with friends (MySpace, MocoSpace, Facebook), checking the weather or classifieds (Craigslist), what’s on at the cinema or getting directions (MapQuest)... Read More
Five-minute interview: Rob Lawson, Limbo
December 4, 2008, by mobiThinking
Founded in 2005, Limbo has three million users in the US, making it one of the largest and fastest-growing mobile communities. It recently expanded its operation into 200 countries. Limbo members use the mobile web to broadcast to friends what they’re doing and where they are, socialize and play games against each other. Before Limbo, Rob Lawson co-founded mobile advertising firm Enpocket, now part of Nokia. 1. What is your favorite / least favorite mobile website?... Read More
Five-minute interview: Richard Titus, BBC
December 1, 2008, by mobiThinking
Update: Richard Titus is now CEO of Associated Northcliffe Digital The mobiThinking five-minute [not-very-strictly-enforced] interview: Richard Titus, Future Media Controller, Audio & Music and Mobile Media, BBC... Read More
A trio of great 5-minute interviews (BBC, Yahoo and Limbo); The Best and Worst of the Mobile Web; and the greatest links ever
December 1, 2008, by mobiThinking
mobiThinking is pretty pleased (even a bit smug, to be honest) to kick off our series of five-minute interviews with a trio of top mobi-marketing gurus. Yahoo, Limbo and the BBC are all serious players in the mobile space, but all come at it from different, very topical angles – broadcast, search and social networking (we put each into context below). But the true test of a thought-leader is when you drag them away from their company and their sector, just for five minutes... Read More
Five-minute interview: Michael Bayle, Yahoo!
November 27, 2008, by mobiThinking
Today Yahoo! is the preferred or exclusive mobile search engine for more than 70 mobile carriers around the world. Mobile display advertising is available in 23 territories, while mobile search marketing [i.e. paid-for-results on Yahoo!’s mobile search-engine] is live in US, UK and Japan. Michael Bayle played a key role in the world’s first trial of mobile-sponsored search in Japan in 2004 and in the US in 2005. Q1. What is your favorite (excepting Yahoo!) and least favorite mobile website?... Read More
Best and Worst Of The Mobile Web
November 25, 2008, by mobiThinking
There are some fantastic mobile websites out there – but there are also some turkeys (and some sites that get it almost right). This free e-Book takes you through the key principles behind mobile web success as highlighted by our distinguished panel of mobi-gurus (including contributions from the Yankee group, Gartner, Yahoo! and top marketing agencies and service providers). There are plenty of examples of the winners and sinners, so get out your smartphone and get ready to browse some great and not-so-great mobile sites... Read More
Azuki Systems Stats
November 21, 2008, by mobiThinking
Azuki Systems finds out how mobile users spend their time... Read More
Streaming ahead: Delivering on the promise of mobile video
November 21, 2008, by mobiThinking
Mobile video is set to take off – the networks, devices and users are all ready. But marketers need to understand the challenges and opportunities presented by mobile video content. In this short interview, Maria Christensen, CEO of Mobizoft, describes... Read More
Inspiring stuff: The MMA award winners
November 21, 2008, by mobiThinking
mobiThinking has been devouring the MMA’s annual marketing guide. It’s big, but we highly recommend reading it. It’s chock-a-block with stats, facts, tips and optimism, but must-read stuff is at the back where you’ll find précis of all the mobile campaigns that won MMA’s global and regional awards. See our pick of the winners below. First, here are some bits of the report that caught our eye... Read More
