Tag Archives: Interviews
The insiders guide to mobile search marketing
March 2, 2009, by mobiThinking
While you may not have heard of Medio Systems, if you’ve used an own-brand search engine on an operator portal or big content provider in the US or Europe, you could well have been using Medio. Among the clients who use Medio’s white-label search are Verizon, T-Mobile, Telus Mobility, ABC News Mobile, CBS News Mobile, CBS Sports Mobile and Disney Mobile. mobiThinking asked Michael “Luni” Libes, chief architect and co-founder at Medio Systems, to give you the inside track on mobile search optimization/marketing... Read More
Five-minute interview: Alexandre Mars, Phonevalley, Publicis
January 20, 2009, by mobiThinking
As a seasoned Internet entrepreneur and venture capitalist, Alexandre Mars was in a prime position to spot the potential of mobile marketing. He founded Phonevalley in France in 2001, focusing on mobile Internet and messaging campaigns. By the time the company was purchased by marketing-giant Publicis Groupe in 2007 (for an undisclosed sum), it had offices in five European countries, boasting 200 clients (including Virgin, Air France, Sony and Universal) and 1,000 mobile-marketing campaigns per annum... Read More
Taking your brand mobile by Ryan Evans, Clockwork Active Media Systems
January 16, 2009, by mobiThinking
Each year, some marketing expert proclaims that “it's the year of mobile”, yet every year passes with no noticeable shift in how the majority of brands strategize their mobile presence. Companies are worried about the ROI and marketers are still hesitant to take the risk. With marketing budgets tightening, everyone wants to know that their money is being spent wisely and their risk is minimal... Read More
Five-minute interview: Rob Lawson, Limbo
December 4, 2008, by mobiThinking
Founded in 2005, Limbo has three million users in the US, making it one of the largest and fastest-growing mobile communities. It recently expanded its operation into 200 countries. Limbo members use the mobile web to broadcast to friends what they’re doing and where they are, socialize and play games against each other. Before Limbo, Rob Lawson co-founded mobile advertising firm Enpocket, now part of Nokia. 1. What is your favorite / least favorite mobile website?... Read More
Five-minute interview: Richard Titus, BBC
December 1, 2008, by mobiThinking
Update: Richard Titus is now CEO of Associated Northcliffe Digital The mobiThinking five-minute [not-very-strictly-enforced] interview: Richard Titus, Future Media Controller, Audio & Music and Mobile Media, BBC... Read More
