Tag Archives: Interviews
Five-minute interview: Michael Bayle, Yahoo!
November 27, 2008, by mobiThinking
Today Yahoo! is the preferred or exclusive mobile search engine for more than 70 mobile carriers around the world. Mobile display advertising is available in 23 territories, while mobile search marketing [i.e. paid-for-results on Yahoo!’s mobile search-engine] is live in US, UK and Japan. Michael Bayle played a key role in the world’s first trial of mobile-sponsored search in Japan in 2004 and in the US in 2005. Q1. What is your favorite (excepting Yahoo!) and least favorite mobile website?... Read More
Streaming ahead: Delivering on the promise of mobile video
November 21, 2008, by mobiThinking
Mobile video is set to take off – the networks, devices and users are all ready. But marketers need to understand the challenges and opportunities presented by mobile video content. In this short interview, Maria Christensen, CEO of Mobizoft, describes... Read More
Serving the mobile sports fan: Getting content to the handset
November 19, 2008, by mobiThinking
Sports content is one of the hottest apps for mobile. Find out what the world’s top sports, entertainment and media company thinks about the mobile opportunity. A frank, open conversation with Michael Dierks, VP of Digital Media for IMG... Read More
Laura Marriott: The mobiThinking interview
November 12, 2008, by mobiThinking
Laura Marriott presides over her last Mobile Marketing Forum and Award ceremony in San Diego this week. Under her stewardship the Marketing Association (MMA) has grown from under 50 corporate members to over 700. She’s clocked more than 200,000 air miles a year, so when the MMA find a successor, she plans to take a holiday from flying and redress her work/life balance. mobiThinking asks Laura to reflect on how things have changed during her three-and-a-half-year tenure as president of the Marketing Association (MMA)... Read More
The Weather Channel’s approach to mobile
September 16, 2008, by mobiThinking
This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner. Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”... Read More
