Tag Archives: Interviews
Five-minute interview: Inbar Chap, DMG
November 21, 2012, by mobiThinking
Inbar Chap is deputy CEO of Israel-based PC, mobile and social advertising network, DMG Media Group. Chap led the company’s move into mobile marketing. Today the DMG runs mobile campaigns in 195 countries in 25 languages. 1. What is the one thing that gets you most excited about mobile Web, mobile services and/or mobile marketing?... Read More
The insiders guide to mobile Web and marketing in Nigeria
November 13, 2012, by mobiThinking
Nigeria – Africa’s most populous nation – recently surpassed 100 million active mobile subscriptions, which equates to around 65.8 percent of the population. Mobile subscribers outnumber fixed lines almost 219:1 and PC penetration is very low, which makes the mobile device the de facto communications device for calls, messaging and accessing the Web. Mobile access to the Internet overtook PC access in October 2011... Read More
Five-minute interview: Lynne Gordon, Brandtone, South Africa
November 12, 2012, by mobiThinking
The key to targeting Africa’s growing mobile populous is to use innovative ways to tap into older ubiquitous mobile technologies such as SMS and USSD, argues Lynne Gordon, the general manager of award-wining mobile agency Brandtone South Africa. She highlights some fascinating examples of campaigns and services from across the continent that fit the bill. The problem comes with trying to explain the implications of this reality to the brand marketers who assume that everyone, like them, has a BlackBerry smartphone and an unlimited data plan... Read More
The mobiThinking five-minute interview – James Connelly, Fetch
October 15, 2012, by mobiThinking
James Connelly is the managing director and co-founder of mobile marketing agency Fetch. From offices in London and San Francisco, the agency manages mobile campaigns in over 40 countries for clients that include Hotels.com, William Hill and Sony Music... Read More
The insiders guide to mobile Web and marketing in Kenya 2012
September 19, 2012, by mobiThinking
Mobile subscriptions in Kenya outnumber fixed lines 107:1. Mobile Internet subscriptions are growing at 69 percent each year and make up 99 percent of Kenya’s Internet connections. Two-thirds of the 29 million mobile subscribers in Kenya use mobile money services, such as the world-famous M-PESA, which offer an amazing array of financial and payment services. On top of that the government puts development of the ICT sector at the top of the agenda… Okay, do we have your attention now?... Read More
