Tag Archives: Interviews
Five-minute interview: Kerstin Trikalitis, Out There Media; MMA
September 12, 2012, by mobiThinking
In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators... Read More
Five-minute interview: Scott Seaborn, XS2
August 29, 2012, by mobiThinking
Scott Seaborn recently joined Netherlands-based XS2 as executive creative director (ECD), from Ogilvy Group, where he created the mobile division that was responsible for acclaimed mobile campaigns such as Fanta Stealth Sound System and the IBM Wimbledon ‘Seer’ application. (Find out more in this Ogilvy profile). Incidentally, both campaigns were produced in partnership with XS2... Read More
mobiThinking guide to mobile agencies: The Hyperfactory
August 4, 2012, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home The Hyperfactory: in brief Type of agency: full service. Founded: 2001 in Auckland, New Zealand. Acquisitions: Acquired by Meredith Corporation in 2010. Main offices: New York, USA (HQ); Hyderabad, India... Read More
Confessions of a Cannes Mobile Lions jury member – essential reading for all prospective awards entrants
July 26, 2012, by mobiThinking
2012 was the first year that the international advertising awards Cannes Lions had a mobile category. You can see all the award-winners with case studies here. The mobile entries were judged by 12 jurors – one of those, Leo Xavier, CEO of Brazilian mobile agency Grupo.Mobi (read the agency profile) shares the experience with mobiThinking... Read More
Video interviews on future of mobile with mobile experts from MLove 2012
July 12, 2012, by mobiThinking
Here is a video montage of interviews with the speakers at the recent MLove Conference in Germany. It’s a stylish promo from the organizers, but is well worth a watch. There are some insightful soundbites and thought-provoking comments from some of the cleverest people in the business. Take this quote from Jonathan McDonald of This Fluid World, for example:... Read More
