Tag Archives: Interviews
Beginners guide to mobile marketing
June 25, 2012, by mobiThinking
The mobile phone is an incredibly versatile device. It can take photos and videos, and send them anywhere in the world, instantly. Many devices know where you are, the more advanced ones even know in which direction you are facing. A quick search on the mobile Web will help you find the nearest branch of your favorite store or restaurant chain and a mapping app will guide you there. A well-targeted offer via mobile ad or SMS might tempt you into this outlet rather than another... Read More
The role of mobile in publishing – friend or foe? Interview with Judith Curr, Atria Books
June 11, 2012, by mobiThinking
By adding mobile barcodes within books, Atria Books provides readers with extra content via the mobile Web – not just marketing materials, but useful and interesting content, be that text, video, music or any other multimedia content the author/publisher wishes to include... Read More
Five-minute interview: Jay Emmet, GM at OpenMarket (Amdocs)
March 29, 2012, by mobiThinking
Jay Emmet is general manager of OpenMarket, a transaction hub that claims to process more mobile payments and mobile messages than any other provider in the U.S. and UK. He’s also a senior vice president of parent company Amdocs. mobiThinking finds out which mobile businesses inspire him and what excites him about the mobile business. 1. What is the one thing that gets you most excited about mobile Web, mobile services and/or mobile marketing?... Read More
What you can learn from the FT Web app: interview with Steve Pinches
March 23, 2012, by mobiThinking
The Financial Times newspaper bucked the trend towards native apps, with a Web-based mobile application. The FT Web app proves once and for all that you can write apps every bit as good as native apps, using HTML5 – the standard language of the Web – rather than having to develop each app in the unique language of each smartphone platform. While its competitors surrender their right to know their subscribers and a third of their revenues to app stores, the FT retains full control... Read More
Top tips when choosing an agency or service provider for your mobile strategy, by Melissa Parrish, Forrester
March 6, 2012, by mobiThinking
Melissa Parrish, senior analyst, interactive marketing, Forrester Research, shares her tips for finding the right mobile partner, and helps you to sort those with real mobile expertise from the wannabes. Before starting to look for a partner for mobile-marketing services, marketers should assess what kind of help they really need. Once identified, it will be easier to pinpoint the type of partner best suited to meeting these requirements. Mobile services vendors fall into three basic categories:... Read More
