Tag Archives: Marketing
Future of Mobile: permission
November 18, 2008, by mobiThinking
What is the Future of Mobile? Well from what mobiThinking heard at the conference of the same name in London yesterday, it sounds like it should be permission-led, whatever it is. An interesting critique of the bustling world where location-based services and social networking meet on the mobile, by serial entrepreneur Andrew Scott, was underlined by his belief that successful mobile web has to be opt-in... Read More
The MMA Awards, new stats and the presidents swansong
November 13, 2008, by mobiThinking
It’s the big shindig for the Mobile Marketing Association in San Diego, US, today. It is also the swan song of outgoing MMA president Laura Marrott. Reading Laura’s in depth interview with mobiThinking brings home just how much the MMA and mobile marketing has come on during her three-and-a-half year tenure. 200,000 air miles a year… that really is above and beyond the call of duty. Laura’s successor – whoever that might be – has big boots to fill... Read More
Obama mobi mania
November 5, 2008, by mobiThinking
mobiThinking has been reading the first wave of coverage of Barack Obama’s use of mobile in his White House campaign. The publicity should be great news for the mobile marketing business. See: A victory for Obama, a victory for mobile... Read More
Named and shamed: big sites that look bad on mobile
November 4, 2008, by mobiThinking
Bango took a look at the 20 busiest PC sites using common mobiles from the UK and US and in 10 cases they didn’t like what they found. These included cheer leaders for the mobile web... Read More
Trick or Treat – where are Halloweens mobile marketing gems?
October 31, 2008, by mobiThinking
mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising campaign: click on trick to see something scary (like how much you are charged for data by your mobile operator); click on treat and you receive some free minutes... or data preferably; even more if you pass it onto a friend... Read More
