Tag Archives: Marketing
Making the customer pay
October 28, 2008, by mobiThinking
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this: If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad... Read More
Will mobile marketing come out of the credit crunch smelling of roses?
October 17, 2008, by mobiThinking
Recession is looming, but the mobile business plans to encourage brands to boost mobile marketing spend. Brands should be spending 5 percent of their marketing budget on mobile, according to AKQA head of mobile Dan Rosen. He said he’s working on initiatives within the Mobile Marketing Association aimed at promoting brand spending on the mobile channel... Read More
Mobile car insurance taken for a test drive
October 16, 2008, by mobiThinking
“An advert on the back of a London bus invites drivers to apply for some car insurance over my mobile. Visit Swiftcover.mobi or text ‘Swift’ to 80231 (which replies quickly with the URL) for a quote in 60 seconds or less. So we tried it… not while driving as that would be illegal, if not a little daft. On the homepage Swift’s hen invites us to get a quote, offering a money-back guarantee if cheaper insurance is found elsewhere within 14 days of the start of the policy... Read More
Branded Utility: a better buzzword
October 7, 2008, by mobiThinking
A timely piece of jargon caught our eye in a rather old PSFK blog interview with Benjamin Palmer of Barbarian Group: it’s called Branded Utility and we think it’s a pretty good description of how marketers should be thinking of using the mobile web. Branded Utility is just what it sounds like: brands doing something useful for people as a way of earning the right to be a part of their lives... Read More
UK Mobile networks appoint IAB as trade body for mobile advertising
October 7, 2008, by mobiThinking
The five UK mobile networks – 3, O2, Orange, T-Mobile and Vodafone UK have appointed the Internet Advertising Bureau (IAB) as the official trade body for mobile advertising. They have formed a Mobile Steering Group to oversee and advise on strategy to educate advertisers and agencies... Read More
