We have a sister site over at mobiThinking, and they’ve just published a bunch of cool new case studies and interviews about businesses making their presence felt on the mobile web.
Up this time is the Weather Channel, who, with weather.mobi, have between 7 and 9 million unique users per month, and claim to be the largest content site in the US for the mobile web.
Louis Gump, VP of Mobile at the Weather Channel, talks about his three principles for mobile success: the importance of continuous innovation; keeping it simple; and the trend to deeper content.
“It’s a little bit like 1989 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”
Yup – over here at mobiForge, we wholeheartedly agree with that.
Check it out – it’s one of many great interviews over there.