Update (10-02-10): The slide presentations from this event are available here.
M-Football is a one-day conference that brings together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the FIFA Soccer World Cup next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.
The conference will share case studies, bring inspiration for campaigns, explain the technological landscape and introduce potential partners to each other. Then get down to business in the afternoon roundtables designed to foster networking and broker business deals.
So what can mobile marketers learn from football?
Kick off your World Cup mobile marketing campaign, with speakers including:
Read: how Real Madrid and Everton use mobile.
Reed this brand-new interview with Jonathan MacDonald.
Read this interview with Tomi Ahonen.
Read his mobile guide to South Africa (World Cup host nation).
Read his profile in The Top 10 mobiThinkers.
LMfootball.mobi was a 2009 MMA award winner.
What: M-Football
When: January 21 2010
Where: Emirates Stadium, London, UK
How much: Regular conference price UK£300 (US$500) + VAT
mT reader discount: save UK£50 (US$83) on regular price using special code “p4rtn3r”.
For other discounted events from mobiThinking partners, see Upcoming conferences for mobile marketers’ diaries. If you attend or participate in this event, please give us your feedback. Comment below or email editor (at) mobiThinking.com.
* World Cup is a trademark of FIFA
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