M-Football conference; January 21 2010, London, UK: special offer for mobiThinking readers

Update (10-02-10): The slide presentations from this event are available here.

M-Football is a one-day conference that brings together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the FIFA Soccer World Cup next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.

The conference will share case studies, bring inspiration for campaigns, explain the technological landscape and introduce potential partners to each other. Then get down to business in the afternoon roundtables designed to foster networking and broker business deals.

So what can mobile marketers learn from football?

  • How top football clubs use mobile to engage fans
  • Starting 11 – essential mobile-marketing guide for the 2010 FIFA World Cup
  • Kick off your World Cup mobile marketing campaign, with speakers including:

  • Pedro Duarte mobile marketing manager, Real Madrid
  • Kathy Smith, mobile manager, Everton
    Read: how Real Madrid and Everton use mobile.
  • Jonathan MacDonald, Managing director, JMA
    Reed this brand-new interview with Jonathan MacDonald.
  • Tomi Ahonen, Consultant & Author
    Read this interview with Tomi Ahonen.
  • Sean Pashley, managing director, Starfish Mobile
    Read his mobile guide to South Africa (World Cup host nation).
  • Dan Rosen, Managing director, AKQA Mobile
    Read his profile in The Top 10 mobiThinkers.
  • Patrick Kuwana, Co-Founder, Livemobile
    LMfootball.mobi was a 2009 MMA award winner.
  • David Gibbs, General manager, Sky Mobile
  • Tom Bowman, VP Global Ad Sales & Strategy, BBC
  • Ben Mosse, Director of mobile, The Associated Press
  • As well as Turkcell, O2, Inside Mobile, Marvellous, Liverpool FC, Sponge, Layar, Fjord, WPP, 90:10 Group, Ladygeek, Kii Marketing and Futuresight Mobile
  • What: M-Football
    When: January 21 2010
    Where: Emirates Stadium, London, UK
    How much: Regular conference price UK£300 (US$500) + VAT
    mT reader discount: save UK£50 (US$83) on regular price using special code “p4rtn3r”.

    For other discounted events from mobiThinking partners, see Upcoming conferences for mobile marketers’ diaries. If you attend or participate in this event, please give us your feedback. Comment below or email editor (at) mobiThinking.com.

    * World Cup is a trademark of FIFA

    Don’t miss:

  • How to create an award-winning mobile campaign
  • MMA Global Awards: the winners, with links to the best mobile campaigns in the business
  • Google buys AdMob – putting it in context and asking the experts
  • The mobiThinking guide to mobile advertising networks
  • The mobiThinking interview: Ilicco Elia, Reuters Mobile
  • The insider’s guide to mobile Web marketing in the UK
  • The mobile Web is dead… Long live the mobile Internet
  • Essential tips for making your mobile site work better, from Yankee Group
  • How to reach youngsters using the mobile channel
  • Mobile Web: latest mobile stats forecast a rosy outlook
  • The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
  • The Top Ten mobiThinkers 2009 – each profiled in full
  • mobiThinking’s page of essential links
  • Leave a Reply

    Exclusive tips, how-tos, news and comment

    Receive monthly updates on the world of mobile dev.

    Other Products

    Market leading device intelligence for the web, app and MNO ecosystems
    DeviceAtlas - Device Intelligence

    Real-time identification of fraudulent and misrepresented traffic
    DeviceAssure - Device Verification

    A free tool for developers, designers and marketers to test website performance
    mobiReady - Evaluate your websites’ mobile readiness

    © 2024 DeviceAtlas Limited. All rights reserved.

    This is a website of DeviceAtlas Limited, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland