News & Comment

A trio of great 5-minute interviews (BBC, Yahoo and Limbo); The Best and Worst of the Mobile Web; and the greatest links ever

mobiThinking is pretty pleased (even a bit smug, to be honest) to kick off our series of five-minute interviews with a trio of top mobi-marketing gurus. Yahoo, Limbo and the BBC are all serious players in the mobile space, but all come at it from different, very topical angles – broadcast, search and social networking (we put each into context below). But the true test of a thought-leader is when you drag them away from their company and their sector, just for five minutes...

The Best and Worst of the Mobile Web

Our sister-site mobiThinking.com has just published an eBook on "The Best and Worst of the Mobile Web". In it there are examples of winners and sinners, those who do it right, and those not quite right, and why! So now might be a good time to fire up your mobile browser and let us know if you agree...

Five-minute interview: Michael Bayle, Yahoo!

Today Yahoo! is the preferred or exclusive mobile search engine for more than 70 mobile carriers around the world. Mobile display advertising is available in 23 territories, while mobile search marketing [i.e. paid-for-results on Yahoo!’s mobile search-engine] is live in US, UK and Japan. Michael Bayle played a key role in the world’s first trial of mobile-sponsored search in Japan in 2004 and in the US in 2005. Q1. What is your favorite (excepting Yahoo!) and least favorite mobile website?...

DeviceAtlas 2.1.1 online, also C++ API and video properties coming soon

As the number suggests, DeviceAtlas 2.1.1 is minor upgrade from version 2.1 that we released just 3 weeks ago...

Best and Worst Of The Mobile Web

There are some fantastic mobile websites out there – but there are also some turkeys (and some sites that get it almost right). This free e-Book takes you through the key principles behind mobile web success as highlighted by our distinguished panel of mobi-gurus (including contributions from the Yankee group, Gartner, Yahoo! and top marketing agencies and service providers). There are plenty of examples of the winners and sinners, so get out your smartphone and get ready to browse some great and not-so-great mobile sites...

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