News & Comment
10 Mistakes in Mobile Marketing
June 9, 2008, by mobiThinking
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that. For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)... Read More
Predicting the Predictive Mobile Search Keywords
June 8, 2008, by mobiThinking
According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
June 6, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
The mobile glass is half full
June 6, 2008, by mobiThinking
The mobile glass is half full. The people who develop mobile applications and websites used to only think about the limitations of the mobile device. Small screen. No proper keyboard. No mouse. Today, mobile developers and marketers have woken up to the idea that the mobile handset is not a disabled device, it’s a differently-abled device... Read More
MMA Mobile Advertising Guidelines
June 6, 2008, by mobiThinking
Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines... It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible. Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide... Read More
